ADINA POP
Digital Marketing Specialist
Languages: English, French, Romanian
ABOUT ME
GET IN TOUCH WITH ME:
Digital Marketing Specialist with 5+ years of experience in
planning and executing complex PPC strategies focused on
ROAS, lead generation and brand awareness.
Telephone: (514) 627 - 3736
Email:-Montreal, Quebec, Canada
ACADEMIC HISTORY
SKILLS & TOOLS
Concordia University
Bachelor in Business Development
Google Ads Certifications
Fundamental
Search
Display
Shopping
Video
Google Analytics Individual Certification
Search Ads 360
Bing Ads Accreditation
Google Ads
Google Analytics
Google Tag Manager
Data Analysis/Reporting
Social Media Advertisting
Excel
E-mail Marketing
Google Ads Editor
Search Ads 360
Slack
Asana
Confluence/Jira
Report Garden
Funnel
Tableau
SEMrush
PROFESSIONAL CAREER
Senior Digital Marketing Specialist
Digital Marketing Specialist
DAC Group - Media Agency
August 2019 - Present
DAC Group - Media Agency
July 2018 - July 2019
Additional tasks:
Lead and manage a team of SEM Specialists at a variety of
skill levels to ensure best practice in planning and execution
of agency programs
Foresee and identify issues as they relate to the SEM team
and SEM accounts; develop contingency plans and
formulate solutions to address any issues as necessary
Communicate on an on-going basis with SEM team
members and conduct weekly status sessions to provide
support where required
Work collaboratively with team leads to oversee and
improve internal processes in order to provide high-quality
service for clients
Develop growth plans for team members to not only ensure
that knowledge, skills and abilities for each individual are
utilized effectively for each account, but also to increase all
around competence and develop strong career paths for
team members
Building, managing and optimizing search, display,
remarketing and shopping campaigns across paid channels (
Google Ads, Facebook, Instagram, Amazon)
Identify opportunities to expand the reach and reallocate
budget in order to drive success
Conducting ongoing keyword research and expansion
Working closely with Account Managers, Data Scientists,
and other digital marketing experts to understand the
service/product positioning, industry, and challenges
Writing effective ad copy that aligns with the client's
messaging and value propositions in order to drive qualified
traffic and conversions
Keeping a constant pulse on campaign performance and
lead quality
Testing every aspect of paid search (keywords, ad copy,
landing pages) to drive optimal performance results
Day-to-day campaign optimizations and bid management to
exceed goals and maximize return on ad spend
Clearly communicate results, key learnings and areas of
opportunities
Creating and sharing performance reports
Developing marketing automation strategies
Tracking Budgets and creating performance forecasts
Digital Marketing Director
PPC Campaign Manager
Tailbase - Web development & Marketing Agency
January 2017 -July 2018
Bloom Media - Agency
November 2017 - January 2017
Oversee the general performance of the Digital Marketing
Department
Build and execute strategies to improve the overall
performance of the department and reach financial goals
Develop marketing programs
Hiring, managing and training a team of digital marketing
specialists with a variety of skill levels
Building, managing and optimizing search, display,
remarketing and shopping campaigns across paid channels
(Google Ads, Facebook, Emal Maketing)
Managing budgets and creating spending forecasts
following the client's goals
Working directly with clients throughout the whole
process for maintaining the highest quality of services
Creating the company's internal marketing materials,
training seminars, presentations and conferences
Analyse data for monthly, quarterly and yearly
performance reports
Working closely with the programming department for
marketing automation scripts and landing page
optimization (CRO)
Focus on lead generation and ROAS marketing strategies
Building, managing and optimizing search campaigns
Identify opportunities to expand the reach and reallocate
budget in order to drive success
Conducting ongoing keyword research and expansion
Working closely with Account Managers to ensure the
strategies are communicated and delivered to the client
Writing effective ad copy that aligns with the client's
messaging and value propositions in order to drive qualified
traffic and conversions
Keeping a constant pulse on campaign performance and
lead quality Testing every aspect of paid search (keywords,
ad copy, landing pages) to drive optimal performance
results
Day-to-day campaign optimizations and bid management to
exceed goals and maximize return on ad spend
Clearly communicate results, key learnings and areas of
opportunities
Creating and sharing performance reports
PROFESSIONAL CAREER
Social Media Manager
Brand Development Specialist
Spotful - SaaS ( Interactive Video Platform)
February 2016 - November 2017
Vanessa Coco Makeup Artist - Creative Professional
2013 - 2016
Driving website traffic through both paid advertising and
organic strategies
Audience segmentation
Identifying the core audience to help solve social media
challenges
Improving SEO quality by writing quality weekly blog posts
Increasing brand awareness through daily social media
posts
Finding strategies to improve user experience on the
company's web app in order to increase conversion rate
Managing the creation and delivery of promotional
materials
Coordinate and participate to events, presentations and
training sessions
Monitor and report performance
Collecting data to identify trends and future opportunities
Building and maintaining the client's Worpress website
Creating and managing all social media accounts
Developing on-site and off-site local SEO strategies to
increase organic rank on the SERP
Building a fan base audience through quality daily content
creation and rich media posts
Editing videos and managing Youtube channel
Creative content for the client's blog
Manage and deliver influencer marketing services
