Alex McGinness

Alex McGinness Address: 668 Tamarack Ave Unit 3 Carlsbad, CA 92008 | Phone:- Email:-| Website: www.alexmcginness.com PROFESSIONAL HIGHLIGHTS At Mantra Yoga & Juice Bar, I was their website content manager for over 4 years. Now at IDMERIT, I actively manage their website content and company blog. I also actively participate in website redesign projects, taking the lead on mock-up creation. EDUCATION University of California, San Diego Bachelors of Science in Human Biology CERTIFICATIONS MiraCosta College Certificate in Web Development and Design Elephant Journal: Elephant Academy Certificate in Social Media, Journalism, Editing & Writing LANGUAGES English & Spanish PROGRAMS Photoshop Illustrator Dreamweaver SproutSocial Twitter Instagram Facebook LinkedIn Shopify Squarespace WordPress Constant Contact Microsoft Office EXPERIENCE FrescoData & IDMERIT | Marketing Manager April 2018 - Present Create brand guidelines Increase social media engagement for FrescoData and IDMERIT on Twitter, Facebook and LinkedIn Use analytics to refine & improve B2B social media and blog strategy Design graphic collateral including digital ads, infographics, blog images, social media posts, flyers, etc. using Photoshop and Illustrator Creative lead on website redesign projects Design web page mock-ups for IDMERIT website development projects Create lead magnets for implementation on websites Design landing pages for lead magnets Develop, write, edit & schedule blog posts Copywrite for website following SEO best practices Maintain creative asset library with relevant imagery for both brands Manage a team of 10+ remote employees Mantra Yoga & Juice Bar | Assistant Manager & Marketing Manager August 2015 - July 2018 Created brand guidelines Increased Instagram subscribers by 331% Designed and sent out all email campaigns Designed print and digital collateral Added newsletter lead capture form to website Assisted in photo shoots to maintain brand aesthetic in imagery Performed website updates and development Managed team of 50+ employees Developed sales relationships with customers HARD SKILLS Web Development: HTML & CSS JavaScript & jQuery PHP UX/UI Design WordPress Development and Management Mobile Responsive Design SEO Graphic Design: Branding Design Digital and Print Collateral Email Template Design Color Theory Typography Sales: Direct Customer Sales Marketing: Email Marketing Content Creation Copywriting and Editing Data Analysis Social Media Management SEO Strategy Implementation Brand Development