Ana Rita Guerreiro Gama

I’m a digital marketer addicted to user acquisition, in a way that I start to learn by myself how you can do this without spending huge budgets. I test in an image consulting start-up where I was able to create the digital strategy from the scratch: I started by developing strong inbound strategy to be able to deliver the best matches when we hooked a potential customer by paid media. Afterwards, created and optimized PPC, display, search campaigns and social media ads.

In other professional experience I worked with a start-up that rewards people for doing exercise, my main focus where to acquire new users. To meet the goal we established an excellence performance campaign on paid media and social media. Besides that we had to maintain our retention rates through email marketing and push notifications. At the same time I’m finishing a master in digital marketing to help to have the big picture.