Rita Gama
Email: -Mobile:-
Website: about.me/ritagama
PROFESSIONAL EXPERIENCE
CRM Communication Planner in Vueling
www.vueling.com
February 2017 - Current
- Definition and execution of email marketing strategy based on customers buyer journey;
- Manage the planning of communications to customers ensuring all stakeholders have input;
- Work with CRM team to ensure that segmentations and data is fully exploited in communications;
- Work with the loyalty team to ensure communications are aligned to customer lifecycle;
- Understand customers and segmentations and ensure that these are conveyed to the business.
Content Manager in Sonha, Faz e Acontece
www.sonhafazacontece.org
September 2014 - Current
Develop and execute content marketing campaigns: defining strategy, writing copy, A/B testing, analyzing campaigns performance and distribution;
Creation and execution of email marketing campaigns;
Creation and promotion of events for fundraising and corporate events;
Curation and planning of content to social media channels (blog, facebook and instagram).
Marketing Manager in WeFitter
www.wefitter.com
August 2016 – January 2017
Digital Content Strategy: boost website leads in 15% and 20% blog readers;
Managed acquisition campaigns (PPC, search and social ads);
Development of email marketing strategy and in-app messaging to increase users retention;
Develop and analyze Facebook and Instagram content strategy and ads to improve results based on performance;
Plan and distribution of brand content in PR, social media and website;
Analyzing campaign and website performance with Google Analytics.
Marketing Manager in Stiletto Image Consulting
www.stilettoimageconsulting.com
January 2014 – July 2016
Acquisiton Digital strategy;
Content manager (webinars, ebooks and blog) and distribution across channels;
Online ads campaigns optimization using Google Adwords (increased 10% in results);
Increased 20% capture of leads analyzing their behavior on Google Analytics;
Boost opening rate on email marketing campaigns and automated emails;
Marketing Executive in Gatewit
www.gatewit.com
May 2012 – December 2013
Definition of social media strategy and community management;
Media relations management;
Online and offline reputation and brand image optimization;
Email marketing;
Develop and execute content marketing campaigns;
Elaboration of annual communication plan and responsible to ensure goal achievement and budget.
Consulting Internship in Millennium bim bank (Mozambique)
http://ind.millenniumbim.co.mz/pt/Paginas/Homepage.aspx
January 2012 – March 2012
Analytical analysis;
Management and decision-making support;
Definition of marketing strategy and follow its implementation;
Brand awareness.
Education
Máster in Direct and Digital Marketing
Universitat Pompeu Fabra, Barcelona School of Management
SEO, E-commerce, Caption and retention strategies.
Spain. Sep 2016 – Jun 2017
Inbound Certified
HubSpot Academy
USA. May 2017
Marketing and Advertising Degree
IADE, Creative University
Marketing Management, Business Management, Online Marketing.
Portugal. 2008 until 2011
Digital and Social Marketing Strategy Workshop
EDIT
Portugal. March 2014
Awards
Dedication Award in Gatewit
Most dedicated worker recognition of the year by each department.
November 2014
Other skills
Volunteering: Coordinator Principe Project August-
with Sonha, Faz e Acontece
Portuguese teacher in Vidigal favela, Rio de Janeiro.
Languages: Spanish (C2)
English (C1)
Portuguese (native language)
Web Tools: Social Media Ads Platforms (Facebook Ads, Twitter Ads)
Google Analytics
Google Adwords
SEO
A/B testing
