Arielle Anico

Page 1 of 3 ARIELLE ANICO 609 Flamingo St. Sto, Niño Village, Brgy. Bolbok, Batangas City 4200 Mobile No.: - | Skype: arielleanico_1 E-mail address:- EXPERIENCE Bigblock Solutions, Inc. Senior Account Manger August 2016 – June 2018 • Established & continuously maintained the agency’s project management system using a variety of digital tools (ie. Trello, Asana, Jira, Google Docs, Slack, etc.) • Managed the timely submission of all design and web development projects for different Clients and brands • Constantly engaged in Client-facing communications • Performs necessary day-to-day project management tasks to ensure that Client’s expectations are being met and managed • Established an invoice tracking system for easier coordination with the Accounting team Juan Carlo The Caterer, Inc. Event Planner Supervisor February 2016 – August 2016 • Supervised nine (9) event planners’ daily tasks and ensures all event planning activities proceeded accordingly • Made various procedural changes to make the organization’s internal process more streamlined and effective in terms of setting up events and coordinating with Clients • Managed all Client complaints with regards to event planning • Took the lead in planning and supervising some of the organization’s biggest events Jump Digital Asia Account Executive July 2015 – October 2015 • Created a strategic communication tool and digital communication strategies for the Agency and for various brands and campaigns • Created and implemented Agency Lead Times and the Agency Rate Card • Oversaw the development of digital and BTL campaigns for various brands and Clients Seven A.D. Inc. Account Manager June 2013 – September 2014 Page 2 of 3 • Handled brands and above-the-line campaigns from Coca-Cola and URC, among others Ogilvy and Mather Philippines Intern April 2012 – May 2012 EDUCATION University of the Philippines-Manila Bachelor of Arts in Organizational Communication GWA: 1.87/5.0 Extra-curricular Responsibilities: • President, Junior Marketing Association-UP Manila -) • Governor, Philippine Junior Marketing Association -) Colegio San Agustin-Southwoods Primary, Elementary, and High School SKILLS Project Management • Established a project management system to assist with deliverable-tracking and overall project overviews using a variety of digital tools and applications -) • Established an invoice tracking system for proper finance tracking with the accounting team -) • Introduced and implemented a communication strategy tool to guide creatives when creating digital marketing campaigns -) • Worked with the team to establish an agency rate card (2016) • Created and implemented various initiatives and procedures to improve Juan Carlo the Caterer’s Commissary’s internal processes (ie. Banquet Order Form, Cost Add On Breakdown Form, Pre-Event Organizer, etc.) (2016) • Drafted various procedures to formalize the Event Planning Department’s Workflow Process (2016) • Created a tool to help the Accounting, Sales, and Event Planning Departments track all Clients’ billings and collections per month (2016) • Planned and executed all the necessary preparations for the launching of Juan Carlo To Go—the organization’s newlylaunched delivery service (2016) • Managed the creative development of various digital campaigns with very minimal supervision (2015) • Spearheaded various initiatives to further organize the Accounts Department—ie. Proper lead time implementation, Agency rate card, campaign strategy process (2015) • Managed pre-production, production, and post-production preparations and processes for different above-the-line projects (2013 – 2015) Page 3 of 3 • Actively participated in monthly finance forecasts and helped finance department with ensuring that all costs for the brands assigned to her are well accounted for (2013 – 2015) Research / Communication Strategy • Gathered digital insights and crafted communication strategies for Agency pitches for various brands (2015, 2017) • Solely responsible for ensuring that all creative ideas were onstrat (2015) • Developed Digital Analytics reports for various brands with minimal supervision (2015) • Collaborated with a team to come up with and present various communication strategies and consumer insights for different brands (2013 – 2015) • Actively participated in monthly TNS and Nielsen Presentations for URC’s different snack and biscuit brands (2013 – 2014) • Authored a qualitative research thesis on the Rise of Informal Group Leaders in Bilibid Prison (2013) Creative • Created a report presentation template to ensure all agency submissions are laid out in an engaging way -) • Spearheaded the planning of set ups for some of the organization’s biggest PR Events (2016) • Collaborated with a team to filter through creative ideas to ensure that they will be fit for the specific requirements from different brands (2013 – 2015) • Responsible for organizing, creating, and designing creative presentation decks (2013 – 2014)