Asit Ganguli

ASIT GANGULI A-16, Chittaranjan Park, New Delhi, India – 110019 - - Skype: GanguliAsit DIGITAL MARKETING EXPERT / ENTREPRENEUR Professional Profile Summary • • • • • • • • • • • • Over 15-years of experience in client servicing and marketing, with 11-years of specialization in Digital Marketing Extensive exposure to all aspects of client-digital agency relationship – from business development & sales to client/project management & execution Super versatile – can adapt to dynamic work environments, market changes and organization sizes Excellent at setting short- and long-term goals for the organization/client/project Strong at conceptualizing short- and long-term digital marketing strategies Have conceptualized, created, executed, and monitored digital marketing campaigns on small and large scales, for small and large organizations Razor-sharp focus in organizing and executing tasks efficiently Effective team-leader – can work with people from different communities, social and financial backgrounds Efficient at problem-solving with an eye on budget constraints and resource availability Bootstrapping Specialist o Started digital marketing business with NZD 107 and took it to NZD 1.2 million (FY 2016-17) o Started India’s first digital magazine on soccer with annual expenses of only INR 9,000 or NZD 200 (approx.) Extensive experience at working with clients and companies from over 20-countries Worked with clients of all sizes – start-ups as well as Fortune 1000 companies DETAILS OF PROFESSIONAL EXPERIENCE Scratch Design Studio / Blue Krill Employment Period: May 2007 to present Designation: Managing Partner Blue Krill is a full-service digital marketing agency that has served over 400-clients from 14-countries since its inception. Blue Krill was setup as Scratch Design Studio, in May 2007 – a content writing firm – with just INR 5,000 or NZD 107 and two-used computers. We have served clients of all sizes, from start-ups to Fortune 1000 companies, and have had offices in Sweden, South Africa and Australia. Blue Krill, in 2017, had reached a net value of INR 55 million or NZD 1.2. million with a staff of over 50. Some of our top clients include: • Kawasaki • Airtel • Polaris • Spice • TATA • CK Birla Group • Breville • • • • • • • A1 GP EuroPoker Hamilton Beach Volvo Mongoose bikes Swarthmore College Wendy’s Roles and Responsibilities SALES & BUSINESS DEVELOPMENT • Create short- and long-term strategies for sales and business development • Supervise implementation of customer-centric sales strategies • Create business development opportunities through networking at industry events and tradeshows • Implement software solutions to track sales processes • Identify and create sales funnels • Monitor and tweak sales funnels for efficiency and reduce funnel-size • Form strategic partnerships with advertising agencies, event management agencies and PR agencies to provide digital marketing solutions to their clients • Create and present project pitches to existing and potential customers MARKETING • Create short- and long-term marketing strategies for digital platforms • Testing digital platforms for ROI – focus on platforms that bring positive ROI • Create daily, weekly & monthly email campaigns – monitor outcomes to tweak design and content • Identify and focus on networking at Tradeshows – our most effective source of ROI • Average Customer Acquisition Cost is less than INR 9,000 (NZD 192) against an average Customer Lifetime Value of INR 1,140,000 (NZD 24,393) CLIENT MANAGEMENT & SERVICING • Create guidelines for client servicing and interactions • Small team sizes required direct/indirect supervision of over 900-projects spread across 400-clients in a space of 11-years • Weekly feedback calls with clients to gain feedback on performance versus expectations • Taking over projects that are behind-schedule or battling roadblocks and guiding them to amenable conclusions ADMINISTRATION • Create structure for project teams and internal departments • Determine business verticals, services offered under each vertical and resource allocation • Determine department budgets • Manage/Supervise human resource decisions • Flat organizational structure requires constant involvement in hirings • Manage team resource focus – based on projects or specific areas within projects • Team rotations to encourage diversity in work functi0ns as well as greater flexibility and protection against attrition or temporary absences • Decisions on some day-to-day operational duties – including conversion to paper-less office OPERATIONS & EXECUTION • Creating short- and long-term strategy for Clients’ digital marketing requirements • Identify resources and tools to implement clients’ strategy • Execute/Supervise strategy implementation and monitoring • Analyse outcomes based on available data and metrics – Optimize conversion rate strategy • Since 2011, involvement in actual operations and execution of clients’ strategies has been minimal • Primary focus is on training individuals on their roles and responsibilities • Introducing team members to the latest concepts in digital marketing to upgrade their skills and knowledge-levels • Certain specific clients require personal supervision due to, either, poor experiences with the team or old associations when we had no staff • Part of brainstorming sessions where we come up with ideas of campaigns for existing clients and prospects • Liaising with third-part agencies to execute joint projects AWARDS & ACHIEVEMENTS • • • • WWW Award - Website of the Month (August 2012) FWA People’s Choice Award – Website Design (July 2012) MyDesign Award – Website of the Month (July 2012) aWWWards – Website of the Month (August 2012) Cair Air Purifiers Employment Period: November 2017 to Present Designation: Partner Cair Air Purifiers are an all-natural, sustainable air purifier that removes over 200-different chemicals, toxins and carcinogens from air. They require no electricity, maintenance or installation and are made using the only waste product from the coconut industry in India – its shell. Roles and Responsibilities INVESTOR • Primary investor with a minority stake in the business STRATEGIC CONSULTANT • Provide guidance and supervision to partner/employees as required PARTNERSHIPS & ACQUISITIONS • Look for opportunities to establish partnerships with large brands, for e.g. Uber • On the lookout for technologies/companies that can exponentially enhance our organization’s product offerings with their business vertical(s) DIGITAL MARKETING • Provide digital marketing support through my team at Blue Krill Cleat Beat Employment Period: June 2010 to November 2017 Designation: Founder and Chief Editor Cleat Beat was India’s first football magazine that focused on presenting the finer technical, tactical, physical, and psychological nuances of the game to its readers. It was the first magazine to solely focus on football and had over 80,000 people from 181 countries, visiting the website over 300,000 times a month. Cleat Beat offered users an ad-free experience, without subscription fees and was not-for-profit. Besides the magazine, Cleat Beat also provided football training sessions for children, as well as educational & essential life-skills training through football to children in rural/backward parts of the country. Roles, Responsibilities and Key Achievements AS CHIEF EDITOR & WRITER • Analysed soccer matches or key moments in matches • Identified and wrote about common tactical approaches • Created new training exercises • Identified key industry experts and influencers o Invited them to write for the magazine – for free o Edited their articles and training sessions o Created graphics to depict training sessions o Uploaded articles o Created Social Media updates MAGAZINE PROMOTION • Primary promotion platforms were Facebook and LinkedIn • Linked Group: “Professional Football and Soccer Coaching” o Largest football/soccer group on LinkedIn with over 17,500 members • Email Mailing List Size: 400,000 o Regular Email Readers: 80,000 • Average Website Traffic per month: 300,000 • Average time on site: 5 minutes 48 seconds OTHER KEY ACHIEVEMENTS • Over 130-guest writers who were coaches, physiotherapists, players and administrators from some of the top clubs in the world • Some of the big names who wrote for us included: o Tito Vilanova (Former FC Barcelona coach) o Tom Byer (runs the largest youth coaching program in Asia) o Marek Dragosz (Manager of Poland National Amputee Team) o Josep ‘Pep’ Guardiola (Manchester City FC Manager) o James Dorsey (Political Analyst, Middle East expert and Author) o Willy Sagnol (Former French international footballer) • Organized coaching camps and trained children between 6 and 12-years of age • Created “Life skills through football” coaching curriculum to train children in almost 300 villages in India, Sri Lanka and Nigeria BluEnt Employment Period: December 2005 to May 2007 Designation: Assistant Marketing Manager, Marketing Manager BluEnt is a small Information Technology service provider that caters to small and medium organizations, providing CMS, HRM, CRM and other Business Software consulting and implementation services. BluEnt also has an architectural department, which provides CAD and KPO services to architectural firms. Clients, Roles and Responsibilities CLIENT MANAGEMENT & SERVICING • Worked with over 40-clients on web development projects, weekly/monthly e-zines and networking & administrative software projects (implementation and consulting) • Maintained weekly contact with clients • Created weekly/monthly reports for clients • Analyse reports for strategy discussions/revisions • Gathered client requirements for various projects • Point of contact between clients and development/implementation team MARKETING • Conceptualize and present short-and long-term marketing strategies • Analyse marketing strategies using various industry standards • Improve efficiency of existing marketing strategies and practices • Execute marketing strategies • Monitor outcomes and tweak marketing strategies to overcome barriers and weaknesses BUSINESS DEVELOPMENT • Monthly Turnover Target: INR 10 million or NZD 215,000 (approx.) • Finding new clients through online RFPs or gathering requirements directly • Creating and presenting pitch presentations • Generating and nurturing leads until conversion KEY CLIENTS & ACHIEVEMENTS • HBO India o Project Management: Creating web portals for movie-related competitions • Sony India Retail Partnership with BluEnt o Helped create strategy to partner with Sony India and add new retail business vertical • Brack Capital Real Estate India Offices o Project Management: setup internal network infrastructure from start to finish • Modified primary sales & marketing practices by eliminating cold calling o Introduced concept of servicing Request for Proposals (RFPs) o Lowered sales & marketing expenditure by 70% by eliminating dependence on cold calling and supporting infrastructure o Increased sales conversion rate by 20% • Helped streamline Project Management practices with open-source solutions G2 RAMS Employment Period: April 2005 to December 2005 Designation: Senior Executive, Assistant Manager G2 RAMS was an event management agency that was ranked 3rd in India at the time. The agency has, since, closed down. Clients, Roles and Responsibilities BUSINESS DEVELOPMENT • Monthly Turnover Target: INR 23 million or NZD 490,000 (approx.) • Monthly Profit Target: INR 5 million or NZD 105,000 (approx.) • Pitching new project/event ideas to existing clients • Lead Generation/ Conversion of Cold Leads to Warm • Pitching new project/event ideas to prospects PERNOD RICARD INDIA • Client Management o Maintaining year-round relationships with clients o Gathering event briefs and requirements o Creating and presenting financial proposals that meet event briefs • Business Development o Pitching new project/event ideas to prospects • Event Production and Management o Vendor Management o Onsite production supervision • Key Projects o Launch of Jacob’s Creek Wine in India o Launch of Martell Cognac in India o Seagram’s music tours – 17 cities in 40 days HERO HONDA • Motorcycle launch – Glamour and Splendour Plus o Vendor Management o Offsite production o Onsite production supervision • Hero Honda Brand Ambassador introduction – Cricketers Suresh Raina and Zaheer Khan o Vendor Management o Offsite production o Onsite production supervision GRASIM INDIA • Launch of new fabric collections o Vendor Management o Offsite production o Onsite production supervision • Dealer Meets in 4-cities o Vendor Management o Offsite production o Onsite production supervision IMPRIMIS LIFE PR Employment Period: July 2004 to April 2005 Designation: Executive, Senior Executive Imprimis Life PR is a public relations organization that is a subsidy of Perfect Relations – India’s largest PR agency. Imprimis Life PR only handles clients from the healthcare sector. Clients, Roles and Responsibilities BAUSCH & LOMB INDIA • Day-to-day PR operations o Monitoring competition o Exploring new publicity avenues o Creating reports on weekly/monthly press coverage obtained o Maintaining positive relationship with journalists • Organizing Press Briefings and Conferences o Creating media lists o Organizing press conference venues o Controlling media interactions • Organizing PR Campaigns o Campaign with Delhi Traffic Police department – free eye-testing camp for employees o Campaign to promote low-cost Lasik surgery in second-tier towns and cities • Crisis Management o Was part of team involved in global recall of Bosch & Lomb Multiplus contact lens solution o Organized and controlled media interactions o Disseminated press releases APOLLO HOSPITAL DELHI • Day-to-day PR operations o Monitoring competition o Arranged doctor/administrator interviews o Arranged for Op-Ed columns in medical journals + daily newspapers o Creating reports on weekly/monthly press coverage obtained o Exploring new publicity avenues, and o Maintaining positive relationship with journalists • Crisis Management o Was part of team involved in “Rahul Mahajan Drug Overdose Case” o Organized and controlled media interactions BILL AND MELINDA GATES FOUNDATION • Day-to-day PR operations (Bill and Melinda Gates’ visit to India) o Creating press itinerary for the visit o Creating and disseminating press releases o Organizing controlled media interactions, and o Creating reports on press coverage obtained ALMOND BOARD OF CALIFORNIA • Day-to-day PR operations o Creating press itinerary for the visit o Creating and disseminating press releases, and o Creating reports on press coverage obtained FORTIS HOSPITALS • Special Projects o Arranging doctor interviews and press conferences RAY BAN • Special Projects o Annual launch of new summer collection – included stage show, press briefing and media interactions B. B. Stars Football Club Employment Period: August 1999 to July 2003 Designation: Professional Football Player B. B. Stars Football Club is a professional football club registered with Delhi Football, under the Delhi Soccer Association club licensing laws. Player Statistics Playing Position: Right Full Back • Total Appearances: 102 • Total Appearances as Substitute: 13 • Goals Scored: 0 Bangadarshan Football Club Employment Period: May 1997 to September 1997 Designation: Professional Football Player Bangadarshan Football Club is a professional football club registered with Delhi Football, under the Delhi Soccer Association club licensing laws. Player Statistics Playing Position: Goalkeeper • Total Appearances: 21 • Total Appearances as Substitute: 1 EDUCATION School College Don Bosco School Class: 2000 Subjects: Mathematics, Chemistry, Physics, English and Computer Science OTHER RELEVANT INFORMATION Date of Birth: 13th December, 1982 Guru Gobind Singh Indraprastha University Class: 2001 to 2004 Degree: Bachelor of Computer Science Connect with me on LinkedIn: http://www.linkedin.com/in/aganguli