Beatrice Lugano-| - | Stockholm, Sweden | beatricelugano.com
EDUCATION
NUOVA ACCADEMIA DI BELLE ARTI
Milano, Italy | 1995 - 1998
WORK EXPERIENCE
BEATRICE LUGANO AB | BUSINESS STRATEGY CONSULTANT
Remote | Nov 2014 – Present
• Successfully generate new business leads and increase profit by devising business strategies as well as
sustainable plans. Analyze business goals and accordingly make suggestions for improvements.
Effectively define markets and identify trends within a specific market. Develop initiatives to achieve
excellence regarding customer care, innovation and services.
• Created and managed successful marketing campaigns from ideation to post-launch
• Developed and implemented content strategy campaigns
• Facilitated photography studio Harvest Moon in efficiently initiating the RACI scheme to streamline
project operations.
BEATRICE LUGANO AB | BRAND CONSULTANT
Remote | Nov 2014 – Present
• Provide the in-depth marketing expertise, brand analysis, and solutions to the companies to help them
successfully sell their products attaining the business goals and objectives. Formulate and implement
strategies for both new and existing products, and influence all phases of marketing, from design and
distribution decisions to advertising and public relations messaging.
• Delivered Branding assets for clients across Europe in different languages (Spanish, English, Italian)
• Received commendations from several brands for building their brand from scratch starting by values
and mission.
SKILLS
LANGUAGES
SOFT SKILLS
ADOBE CREATIVE SUITE
PROTOTYPING TOOLS
DESIGNING
CRM
OFFICE SUITES
MAIL AUTOMATION
ANALYTICS
E-COMMERCE
Italian - Native, English - Fluent, German - Fluent, French - Advanced
Creative, Resilient, with a can-do attitude, positive thinker, adaptable
Photoshop, InDesign, Illustrator, Premiere
Figma, Sketch
WordPress, HTML, CSS, Webflow
Asana, Trello, Monday, Notion
Microsoft Office, Numbers, Pages, Keynote, Google Suite
MailChimp, MailerLite, Infusionsoft/Keap, NewZenler, Kartra
Google Analytics, Google Ad Console, Facebook/Instagram Business Manager
WooCommerce, PayPal, Stripe
ADDITIONAL EXPERIENCE
Business Manager (2018 – Present) at Thriving Alchemy, Freelance Photographer (2018 – 2019) at Airbnb,
Speaker (2018 & 2016) at WordCamp Torino, CEO (2014) at Beatrice Lugano, Marketing Consultant (2010 –
2012) at Academy of Light, Awareness & Arts, Event Coordinator | Graphic Designer (2009 – 2010) at Gruppo
Anima S.R.L., Agency Manager (2009) at Site Management, CEO (2006 – 2008) at DLight s.r.l, Expert (2005 –
2007) at Digital Camera Magazine, Testimonial (2006 – 2007) at Apple, Professional Photographer (1999 –
2006) at DLight s.r.l., Fashion Photographer (1996 – 2003) at Photo Consultants.
