Camille Paz Y Mino

CAMILLE PAZ Y MIÑO-/ www.linkedin.com/in/camillepym -. Miami, FL BRAND STRATEGY | PRODUCT DEVELOPMENT & INNOVATION | BRAND MANAGEMENT Entrepreneurship | Market Trends & Innovation | Project Management EXECUTIVE PROFILE Passionate about creating out-of-the-box products and brand ideas. With 14 years of professional experience in project and product development, innovation, brand strategy, sales, entrepreneurship, foreign markets, supply chain and optimization of business models for food startups. Milestone achievements: • Founded Highland Farm Foods in 2015 – Exported product lines (Quinoa Pops snacks) to several countries around the world including USA, Canada, Germany, UK, Poland, Dominican Republic, and Panama. • My snack line was selected by Weight Watchers International in 2018 to develop a private label project. • Participated in the Fancy Food Show in NYC for 3 years and was recognized in 2017 as an emerging brand setting trends in the healthy snack category. • Quinoa Pops was awarded “Snack of The Year” by “Gourmet News” magazine (New York) 2017. • Received the Ei Award for Best Entrepreneur of 2017 in Ecuador – Awarded to the entrepreneur who has created an ingenious and creative business idea and is actively growing the business. • Quinoa Pops snack line was featured in Vogue magazine UK in 2017. • Runner Up for Entrepreneur of the Americas 2018 – Award given to the best entrepreneur in Latin America. • From- I have been developing private label projects for clients in Ecuador, Germany, and Canada. • In 2020, during the pandemic, I started mentoring female entrepreneurs in Ecuador who wanted to start their own businesses. I also designed various online programs with the step by step to materialize their startup ideas. • Since October 2022, as a brand strategist, I have worked for some of the biggest companies in CPG: Mondelez International, Bud Light, Daiya Foods, Mars, Reckitt, Danone and Diageo in projects to develop new product concepts, market research, insights analysis, packaging designs and new claims. EXPERIENCE Brand Strategist, Miami, FL, USA HUXLY GLOBAL USA Oct 2022 – Present As a brand strategist, I worked together with the Senior Vice President and Strategy Directors on various projects to develop new product concepts, marketing and communication outputs, focus groups, insights, packaging claims, and strategic recommendations for companies such as Mondelez International, Daiya Foods, Mars, Reckitt, Danone, Anheuser Busch (Bud Light), Diageo, Pabst, etc • Assisted and collaborated in various focus groups, gathering data to produce helpful insights/outputs for the client. • Developed creative product concepts for new snack and beverage lines for the U.S and Mexican markets • Participated and hosted workshops with clients to help them create new packaging claims and ideas • Worked on various strategies to help clients revamp their social media presence and new packaging designs • Studied new packaging designs (semiotics) and the significance of all elements to recommend the next steps. • Through extensive market research, I worked on a set of competitive recommendations for the client to gain market share from competitors. Food & Business Consultant, Quito, Ecuador CAMILLE PAZ Y MIÑO Oct 2020 – April 2023 Through my consultancy work, I directed private label projects for companies in Ecuador and international clients in Canada and Germany who wanted to design their own healthy snack lines. Through my consultancy work, I also mentored female entrepreneurs in Ecuador who wanted to start their own businesses. In the past year, I have worked with more than 30 entrepreneurs in the food, design, beauty, pastry, and wellness industries. • • • Through the mentorship/consultancy work, we have designed four brands for food products between- Directed private label projects and worked on conceptualizing product ideas, branding, formula, packaging, supply chain, production, certifications, food security, and exporting process. Launched “Business & Mind Design” an online course to help women entrepreneurs materialize their business ideas into an actual business. Page 1 of 1 Founder and CEO, Quito, Ecuador HIGHLAND FARM FOODS Dec 2015 – Dec 2022 Created an innovative and healthy snack line called “Quinoa Pops” made with natural ingredients and focused on delivering great taste. Started selling the line in Ecuador and quickly exported to countries in Latin America, Europe, and the Caribbean. • In 2016 Quinoa Pops was the first extruded snack line in Ecuador that offered both savory and sweet flavors. • Participated in trade shows all over the world including The Fancy Food Show in NYC, and Expo East. • Sold snacks in the U.S., Panama, and Europe retail. • Worked with Weight Watchers International on a private label project. Found a U.S co-packer, and suppliers for all ingredients and packaging materials. • In 2019 started working on private-label projects for clients in Ecuador, Germany, and Canada. Worked with clients in packaging design, product, and new flavor development, supply chain, etc. Marketing and Sales Manager, Quito, Ecuador SOAMSO LTD. Feb 2010 – Nov 2015 Soamso is a company that produces, sells, and exports organic certified products for agriculture. Created all marketing output, website, participation in trade shows etc. • Responsible for establishing, managing, and closing business relationships with local and international clients. • Worked with the sales and logistics teams for local and international product deliveries. • Participated in local and international trade shows. • Opened markets in Chile, Colombia, Peru, and India. Public Relations Executive, Quito, Ecuador ASSISTEC LTD. Nov 2009 – Jan 2010 Responsible for the organization and event promotion of the agency’s diversified client portfolio. Generated press releases and advertising outputs. The clients and brands we worked with are: • General Motors • Ecuadorian American Chamber of Commerce • Delta Airlines • Esika. EARLIER CAREER ECUADORIAN – AMERICAN CHAMBER OF COMMERCE Internship - Assistant to Marketing and Event Director | Quito, Ecuador Summer 2007 & Summer 2008 EDUCATION • NEW YORK UNIVERSITY, NEW YORK, NY CERTIFICATES IN FINANCE, ENTREPRENEURSHIP AND MARKETING • BOSTON UNIVERSITY, Boston, MA BACHELOR OF SCIENCE IN MASS COMMUNICATION & ADVERTISING MINOR IN ITALIAN • UNIVERSIDAD SAN FRANCISCO DE QUITO, QUITO, ECUADOR COLLEGE OF COMMUNICATION • RICHMOND UNIVERSITY – Richmond, VA Business School JULY - AUGUST 2014 SEPTEMBER 2006 - MAY 2009 JANUARY 2005 – MAY 2006 September 2003 – December 2004 ADDITIONAL INFORMATION • • • Software Skills: Adobe, Word, Excel, Power Point, Canva, Teams, Zoom, Monday Nationalities: Ecuadorian with a U.S green card Languages: Fluent in English and Spanish / Intermediate Italian written and spoken Page 2 of 2