Dranessa “Nep-C” Ledesma
Email Address:-Skype: nepcledesma
Contact Number: -
Personal Website: nepcledesma.com
I’m an eCommerce expert with over 8 years experience. With a Bachelor's Degree in
Communication Arts from the country's top uni (University of the Philippines), my core
skills include Content Writing and eCommerce Sales and Marketing.
• Content Strategy
• Drop Shipping
• Order Processing
• Lead Generation
• Vendor Management
• Customer Service
• Email Marketing
• Customer Retention
• Social Media Marketing
• Facebook Ads
TOOLS LIST
• Microsoft Office
• Google Ads
• Canva
• Shopify
• Google Docs
• Instagram
• Logoist
• Ebay
• Blogger
• Facebook Pages
• COMM100
• Wordpress
• Hubspot
• Trello
• Tumblr
• Buffer
EMPLOYMENT EXPERIENCE
Freelance Writer and Social Media Manager (Virtual Assistant), Urban Diet Davao
(April 2017 - Present)
• Writing Content and Copy on website and for marketing purposes
• Customer Service
• Updating the products on its social media accounts
• Facebook and Instagram Marketing
Marketing Strategist and Writer, Korean Cravings (April 2010-August 2018)
• Created and wrote promotional products on social media
• Wrote Content and Copy on website and for marketing purposes
• Processed orders and payments
• Updated the products on the website
• Looked for the best quality goods, services, and suppliers
• Negotiated and Maintained good relationships with suppliers
• Customer Service
• Designed leaflets and letters to customers
• Market research
• In charged in the events and activities of the shop offline like
K-Pop Festivals and Bazaars
Participant, Startup Weekend Davao 2012 (November 9-11, 2012)
• Created a Marketing Plan for a social and crowd-sourcing startup app that would help
tourists and locals search for something fun to do like events or where to dine in Davao
City
• Designed the Unique Selling Proposition
• Market Research and Targeting
• Implemented the Marketing plan by making a prototype website and some social
media accounts
Freelance Organizer, Mindanao Film and Television Development Foundation
(October 2010 – March 2011)
1. 6th Mindanao Film Festival Organizer
• In-charged of updating and relaying announcements to film festival participants
• In-charged of making and sending sponsorship letters
• Took care of legal documents and permits for screening the films within the city
• Stage Manager for the Film Festival Awards Night
2. 2011 Cinema Rehiyon Organizer
• Assigned in the Registration for the film festival participants
• Film Screening and audience management
Freelance English Teacher, Korean High School Camp 2010
(May – October 2010)
• Implemented the course syllabus and assigned book, but initiated fun and
educational activities for the students like film screening, English games, storytelling
and reading assignments to further improve the student's English skills
• Implemented and created exams and quizzes fit for the syllabus and whole course
• Organized both recreational and educational activities for the students to learn more
about Philippine and Western Culture and practice English in real-life situations such as
going to the malls in the City and interview people in English
• After the camp, I taught a few more Korean college students and professionals Basic
English and Intermediate English, following an assigned book, but also implemented
fun assignments and conversational questions.
Freelance Ghostwriter (March - August 2010)
• Researched and wrote both original and spun articles for a Timeshare website
• Wrote articles for a Poker website as well
Participant, 4th Mindanao Film Festival (October – December 2008)
• Producer/ Cinematographer/Co-Writer/Assistant Director for independent
short film “Tundong"
• Won the "Bamboo Camera Award", personally chosen by award-winning indie
filmmaker Kidlat Tahimik which was also recognized in Kidlat Tahimik’s Bamboo Night
2009 at the University of the Philippines Film Institute in Manila
ACCOMPLISHMENTS
• Korean Cravings website was able to grow for 8 years because of the implemented
Marketing, Administrative, and Service plans, despite almost zero finances. Everything
was mostly built organically
• Bamboo Awardee for self-produced film “Tundong” at the Mindanao Film Festival
2008 and Kidlat Tahimik’s Bamboo Night 2009, UP Film Institute
• Honor Student (UP Mindanao SY 07-08; SY 08-09)
• Dean’s Lister (UP Mindanao SY 09-10)
• College Undergraduate Thesis “Kill Your Radio: A podcast
production featuring Davao City independent musicians” received a Seal of Distinction
SEMINARS / ONLINE COURSES ATTENDED
• Guerilla Filmmaking Workshop (October-December 2008)
• Mindanao Film Convention (December 2008)
• Organizing Events (UP Mindanao, October 2007)
• Golden Noises: Explorations on Sound Workshop (August 2009)
• 1st Global Startup Weekend in Davao (November 2012)
• Francis Kong’s Leadership Seminar in CAP Davao (July 2013)
• Forex Trading Training (July – August 2013)
• Basic Marketing from University of Pennsylvania Coursera (April 2015)
• Learning How to Learn from University of California San Diego (February 2015)
• Songwriting from Berklee School of Music (February 2015)
EDUCATION
• University of the Philippines Mindanao
BA Communication Arts; Major in Media Arts 2010
• Ateneo de Davao University High School
• Ateneo de Davao University Grade School
REFERENCES:
Dr. Jeni Eligio, former Assistant Professor 6, Department of Humanities, UP
Mindanao and Freelance Writer,-
Debby Vivo, www.debbyvivo.com, administrator of Korean Cravings,-
Meliza Uy, Marketing Head, Urban Diet Davao-
Princess Anna Ramirez, loyal customer of Korean Cravings-
