Heather Fulton

Heather D. Fulton, Resume:

LAUNDRY SERVICE, MEDIA AGENCY – Portland, OR | Feb 2017 – July 2018

Senior Social Analyst

• Owned T-Mobile account Social Media Reporting

• Analyzed A/B Testing, Audience Segmentation and Targeting

• Provided Strategic Insights based on learnings

• Regular use of Excel, Google Analytics, Netbase, Crimson Hexagon, Sprout Social, Sprinklr, and owned native social dashboards

• Ongoing adhoc reporting, including chart-building, performance tracking, and presentation

• Conducted industry research and trend reports, including sentiment analysis

• Mentor in company-wide Mentor/Mentee Program

PACIFIC FOODS – Tualatin, OR | 2015 – 2017

Marketing Communications/ Digital Marketing Manager

• Owned Digital Marketing

• Directed all internal and external Marketing Communications

• Provided ongoing Strategic Insights and MoM/YoY Reporting

• Oversaw all Social Media Marketing, SEO/SEM, PR, and Social Media Advertising activities, including related agency activities

• Responsible for website management and eCommerce project, moving website and company into eCommerce

SITES LLC – Remote, Portland OR | 2013 – 2015

VP of Accounts

• Managed Accounts Department of ~10 responsible for client Website and Marketing Services

• Direct client relations with major accounts

• Oversaw strategy and implementation of client digital markting plans and brand-building

• Coordinated with Account Managers overseeing 100+ clients

• Regular use of native social dashboards, G-Suite, and Excel

FREELANCE DIGTIAL MARKETING – Portland OR | 2009 - Ongoing

• Freelance work for startups and small business clients

• Digital marketing, analytics/reporting, training, brand advisement, content and email marketing

• Has included work as Director of Marketing for PCG Publishing, where I provided:

• StartUp Advisement and Strategy Implementation

• Managed all Digital Marketing efforts

• Directed Demand-Gen Strategies for key titles

• Directed Analytics and Strategy, including regular reporting

• Brought a title to Best-Seller on Amazon and the company to be featured on Good Morning America

School & Additional Skills:

• Saddlebak College: Psychology, 2003

• Bilingual: Spanish