Heather Fulton

HEATHER D. FULTON Portland, OR • - •-LAUNDRY SERVICE, MEDIA AGENCY – Portland, OR | Feb 2017 – July 2018 Senior Social Analyst • Owned T-Mobile account Analytics and Reporting • Additonal work included: Coty/Rimmel, Eueropean Wax Center, Facebook, and Amazon • Analyzed A/B Testing, Audience Segmentation and Targeting • Provided Strategic Insights based on learnings • Regular use of Excel, Google Analytics, Netbase, Crimson Hexagon, Sprout Social, Sprinklr, and owned native social dashboards • Ongoing adhoc reporting, including chart-building, performance tracking, and presentation • Conducted industry research and trend reports, including sentiment analysis • Mentor in company-wide Mentor/Mentee Program PACIFIC FOODS – Tualatin, OR | 2015 – 2017 Marketing Communications/ Digital Marketing Manager • Owned Digital Marketing • Directed Content Strategy • Owned Analytics, including ongoing Strategic Insights and MoM/YoY Reporting • Utlized Excel, Sprout Social, SQL, Google Analytics, and native social dashboards • Responsible for website management and eCommerce project, moving website and company into eCommerce SITES LLC – Remote, Portland OR | 2013 – 2015 VP of Accounts • Managed Accounts Department of ~10 responsible for client Website and Marketing Services • Direct client relations with major accounts • Oversaw strategy and implementation of client digital markting plans and brand-building • Coordinated with Account Managers overseeing 100+ clients • Regular use of native social dashboards, G-Suite, and Excel. FREELANCE DIGTIAL MARKETING – Portland OR | 2009 - Ongoing • Freelance work for startups and small business clients • Digital marketing, analytics/reporting, training, brand advisement, content and email marketing • Has included work as Director of Marketing for PCG Publishing, where I provided: • StartUp Advisement and Strategy Implementation • Managed all Digital Marketing efforts • Directed Demand-Gen Strategies for key titles • Directed Analytics and Strategy, including regular reporting • Brought a title to Best-Seller on Amazon and the company to be featured on Good Morning America School & Additional Skills: • Saddlebak College: Psychology, 2003 • Bilingual: Spanish