Ilyes Mami

Im Ilyes Mami. I’ve worked in the digital marketing field for about 4 years now. I was kind of 360 digital marketer for local agencies (I run Facebook Ads, I strategize about CRO, Email Marketing and so on…). I have managed one of the biggest ecom clients in our country (run their ads, optimized the whole ecommerce funnel with the help of a developer)

My last contract was with an Ad Agency in which i have worked as a Facebook Ad Buyer

In that role, I managed several client’s ad accounts and helped to scale them. The brands were a Clothing Brand, a Parenting Niche Brand and a Stress Relief Brand. What i’ve done was the following:

• I setup CBO Cold Campaigns for Prospecting (Generating 2 ROAS on Top Of Funnel)

• I setup Retargeting Campaigns (Generating 3 to 5 ROAS and more)

• I scale winning adsets using Advanced Scaling Method (Manual Bidding - Bid Cap)

• Doing Competitive Research & Review Mining to get inspiring Ad Copies & Creative Ideas

• I analyse Customer Behavior using HotJar to see if there are patterns and things that could be optimized

The combined ad spent that i’ve managed is $60 K / Month. For the parenting brand, i have managed to scale the ad spend at 2K per day profitably for a few days ( was spending 100$ per day and scaled it to 1K per day consistently having 2 ROAS on Top Of Funnel )