Contact-
Ilyes Mami
www.linkedin.com/in/ilyes-mamidigital-marketer (LinkedIn)
I Help e-Commerce Business Owners Scale Up To 6 Figures/Month
In Sales Through Facebook & Instagram Ads
Hammamet, Nabeul Governorate, Tunisia
Top Skills
Summary
Web Development
Digital Marketing
Keyword Research
Languages
French
Arabic
English
Certifications
Digital Marketing Certificate
Im Ilyes Mami. I’ve worked in the digital marketing field for about 4
years now. I was kind of 360 digital marketer for local agencies (I
run Facebook Ads, I strategize about CRO, Email Marketing and so
on…). I have managed one of the biggest ecom clients in our country
(run their ads, optimized the whole ecommerce funnel with the help
of a developer)
My last contract was with an Ad Agency in which i have worked as a
Facebook Ad Buyer
In that role, I managed several client’s ad accounts and helped to
scale them. The brands were a Clothing Brand, a Parenting Niche
Brand and a Stress Relief Brand. What i’ve done was the following:
- I setup CBO Cold Campaigns for Prospecting (Generating 2 ROAS
on Top Of Funnel)
- I setup Retargeting Campaigns (Generating 3 to 5 ROAS and
more)
- I scale winning adsets using Advanced Scaling Method (Manual
Bidding - Bid Cap)
- Doing Competitive Research & Review Mining to get inspiring Ad
Copies & Creative Ideas
- I analyse Customer Behavior using HotJar to see if there are
patterns and things that could be optimized
The combined ad spent that i’ve managed is $60 K / Month. For
the parenting brand, i have managed to scale the ad spend at 2K
per day profitably for a few days ( was spending 100$ per day
and scaled it to 1K per day consistently having 2 ROAS on Top Of
Funnel )
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At MOF, BOF, I have managed to generate between X3 to X5 ROAS
(in some cases, I've had up to X8 ROAS consistently for few weeks
depending on the client's product & brand etc...)
What I have learned while managing ads for clients:
*Creative is king: For some brands, I’ve tried a lot of tests in order
to scale the brand. What worked the best is that testing a lot of
creatives. There was a brand that was generating 90% of the profit
from 1 single video which boomed!
*Dynamic Creative Ads: These are really powerful to find out the
best ad copy + headline + creative combo. What I have tested also is
doing this within the remarketing funnel. The results were absolutely
amazing!
*Advanced Retargeting Segmentation is the fuel to a positive ROAS:
Here, I present different creatives and ad copies depending on which
part of the journey the customer is, Cold, Warm, Hot & Existent on
different time periods (newly introduced to the brand, already know
the brand, an existent customer etc...)
Experience
Four Pizza Tunisie
Digital Marketing Strategist
February 2015 - Present
Hammamet
Four Pizza Tunisie
Digital Marketing Manager
February 2015 - Present
Tunisia
Managing Social Media Ad accounts, Setting up website conversion
optimization strategies, emailing, sms campaigns etc...
Nabeul Social Media Cafe
Founder
December 2016 - Present
Tunisia
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Digital Marketing event planning, gathering interested people to share
knowledge, improving the online presence of my city, networking with likeminded people...
AdKings Agency
Facebook Ad Buyer
May 2019 - September 2019 (5 months)
Lithuania
An agency specialized in performance-based digital marketing solutions
working with 6-8 Figures E-commerce companies.
Tunisian Dropshipping University
Founder
August 2018 - December 2018 (5 months)
Hammamet, Tunisia
SC Agency - Second Chance Agency
Founder
July 2017 - February 2018 (8 months)
Hammamet, Tunisia
An Agency which provides solutions to Tunisian Students. We provide
Tunisian Students the opportunity to study abroad and live a new experience
outside Tunisia.
Sodedif
Digital Marketing Specialist
January 2017 - July 2017 (7 months)
Nabeul, Gouvernorat de Nabeul, Tunisia
Smart Tunisia Club
Founder
March 2017 - June 2017 (4 months)
Tunisia
a club that helps building awareness about using the new technology and
show the importance of digital presence (online presence)
OPENLINK Inc
Community Manager
August 2016 - October 2016 (3 months)
Tunis
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MEDIANET
Beginner
March 2016 - June 2016 (4 months)
Booster BC
Software Developer
January 2013 - February 2013 (2 months)
Education
Iset Nabeul
Lisence Appliquée en Digital Marketing, Information
Technology · (2013 - 2016)
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