INGRID
TAMBUNAN
Brands and Communications
Practitioner
Career Summary
BRAND STRATEGIST
Label Ideas & Co, Oct 2018-present
Research and perform insight analysis as a
foundation for brand and communications
Profile
Resourceful and dedicated Communications and
Branding expert with a working experience spanning
strategy.
Plan and develop communications and
activation strategies based on brand objectives,
gravity and guidelines.
across a wide range of clients on diverse projects.
Plan and develop brand communications
Organised and methodical, prioritises soundly to
strategies through digital channels.
achieve milestones within deadlines, collaborating
Plan content content strategies for brand digital
within teams to achieve project objectives. Also
channels.
internationally experienced with abilities in several
Plan and develop UI/UX strategies for brand
languages, and possesses a deep comprehension of
websites.
Indonesian market trends.
Contact
m: -
a: Jl. Keselamatan no 26
Manggarai Selatan, Tebet
Jakarta Selatan, 12860
e:-
MARKETING AND COMMUNICATIONS
COORDINATOR (OPERA AINUN 2018)
PT Opera Ainun Inc, Mar 2018-Sept 2018
Develop brand identity and strategy, plan and
execute brand application throughout all
marketing efforts.
Develop and execute marketing strategies to
ensure effective and maximum communication
towards intended target market.
Develop media strategies and manage external
communications channels to ensure the brand
message is broadcasted accurately.
Academic
Qualifications
POSTGRADUATE DIPLOMA IN BRANDS,
COMMUNICATIONS AND CULTURE
Goldsmiths, University of London
BA MEDIA AND COMMUNICATIONS
Goldsmiths, University of London
Honours Thesis: "An Exploration of University and Higher
Education Branding"
Manage and oversee team members in the
Marketing and Communications team.
MARKETING MANAGER
DM ID Group - Jakarta,-
Develop strategies and tactics to increase
awareness and generate leads.
Maintain and manage the company's brand
identity to ensure consistent implementation
throughout all external communications.
Deploy successful marketing campaigns and own
their implementation from ideation to execution
Experiment with a variety of organic and paid
acquisition channels – content creation, content
curation, event management, publicity, social
Skills
BRAND STRATEGY AND MANAGEMENT
media, lead generation campaigns, copywriting,
performance analysis, and much more
85%
Produce valuable and engaging content for our
COMMUNICATIONS STRATEGY
website and social media that attracts and
converts our target groups
80%
Build strategic relationships and partner with
MARKETING STRATEGY
key industry players, agencies and vendors
Be in charge of marketing budget and
75%
allocate/invest funds wisely
CONTENT CREATION
Measure and report performance of marketing
80%
campaigns, gain insight and assess against
goals
LEADERSHIP
90%
PROJECT MANAGEMENT
SENIOR MARKETING EXECUTIVE
DM ID Group - Jakarta, 2016
Analysing and investigating demand and
90%
competition, and then devising and presenting
analyses.
COMPUTER & INTERNET SKILLS
Performing desktop research for clients, as well
85%
as presenting company credentials and
investment proposals to potential clients.
ENGLISH
100%
SPANISH
40%
Creating content for media in alignment with
marketing strategies
FILM PRODUCER
Various Student Films - Indonesia & UK,-
Undertook all aspects of the filmmaking process,
including fundraising and budgeting,
Organization
EXTERNAL PROGRAM COORDINATOR
Unit Sekar, Serikat SINDIKASI
coordinating and liaising with cast and crew,
attaining all permits and legal consents, and
overseeing all steps from pre to post production
to produce three cross-genre films spanning
three cities and two countries
DUNGEON MASTER
OTHER ROLES INCLUDE:
Play Jakarta
Freelance Linguist (Indonesia & UK - 2005-present),
Events Coordinator (Reloud Records Event
Management, Bandung, Indonesia -)
Interests
Art and Culture, History and Psychology, Reading, and
Boardgaming.