Jaana Repo

-- JAANA REPO ABOUT ME Data-driven marketing manager with vast experience in working in a fast-moving environment on a variety of projects. I am a highly motivated self-starter who is able to communicate effectively with stakeholders at all levels of business, building consensus and trust. I enjoy taking ownership of problems and bringing issues to resolution. EXPERIENCE Customer Engagement Manager — Addison Global Ltd. January 2019 - March 2020 • • • • • • Developing and managing marketing communications strategy across international markets Creating and optimizing of targeted CRM journeys based on data analysis Coordinating multiple projects with internal shareholders and 3rd parties (e.g incorporating new systems into existing customer journey) Maximising customer’s retention, LTV and ARPU Performing regular GAP analysis and identifying steps for improvement Managing the team’s KPI commitment and delegating necessary tasks CRM Execu2ve — Jackpotjoy Group June 2017 - December 2018 • • • • • Executing marketing communications across multiple Analysing and reporting on the results of targeted Generating reports of the campaign performance Identifying gaps in existing customer journeys and and insights on the improvements Participating in planning of the targeted customer brands campaigns developing suggestions journeys B2B Customer solu2ons — IGT May 2016 – June 2017 • • • • • • • Managing multiple customer enquiries according to the SLA targets international markets Coordinating communications with the clients and internal stakeholders Insuring the high level of customer satisfaction Reporting on product performance Verification of player behaviour Supervising junior B2B customer solutions team Generating reports of the campaign performance EDUCATION Bachelor of Business Administra2on — Satakunta University of Applied Sciences June 2009 – June 2013, FINLAND My studies focused on international business services, incorporating marketing and media. Based on the real life cases, we were taught to develop effective marketing strategies, coordinate projects and make data-driven decisions. In 2011 I also participated in the Erasmus student exchange program, studying in the ESC Rennes School of Business (France). CORE COMPETENCIES Pla=orms In my career I have used a variety of different CRM- and project management tools like JIRA, Chameleon, CMS, Braze and Contentful. I also have experience with Salesforce, Optimove, Tableau and IMS. Computer skills I have strong working knowledge in Microsoft Office (especially Excel) and HTML. I also have familiarity with CSS, JavaScript, Dreamweaver and Photoshop. PERSONAL PROJECTS AND INTERESTS In my free time I have taken multiple courses to strengthen both my working life skills and my personal development. I enjoy learning new technologies, marketing strategies and languages. My main hobby is piano and I have a B.A in music studies (with focus on piano) from the Palmgren Conservatory (Finland). Courses • Google Analytics • Data analysis using Excel • JavaScript for Web Development • Content Marketing Mastery • Basics of Business Finance Languages • English (fluent) • Finnish (fluent) • Russian (fluent) • Spanish (intermediate) • Dutch (beginner)