Janelle Ducott

Janelle Ducott Marketing Manager |-|- | Revere, MA Profile Results-focused manager with experience developing teams, managing customer and client relationships, and implementing marketing solutions for a rapidly growing technology firm. I believe customer engagement is a critical component to program success, and coach my teams to be customer-service oriented, authentic, and agile. Core Capabilities Client Management Digital Marketing Strategy Brand Management Team Development Marketing Operations Agile Marketing & Kanban Project Management Hubspot Vendor Management Experience Excella Consulting Marketing Manager (Sept. 2012 – Present) Implemented Hubspot as Excella’s marketing automation platform. Demonstrated the value of Hubspot to Excella leadership, selected and worked with a vendor on technical implementation, and led marketing team to launch Excella’s first inbound marketing campaigns. Tripled the size of the Marketing operations team in response to Excella’s rapid growth. Worked with leadership to scope new team roles, then recruited, hired, and developed new employees. Coached multiple employees through promotion. Managed all aspects of Excella’s Marketing Operations program including: website administration, blog content curating and publishing, web analytics, events, branded and promotional materials, sponsorships, and partnerships. Managed Excella’s onsite conference facility, the Arlington Tech Exchange. Built a team of facility managers and event coordinators to administer the space, and established feedback loops to collect customer input and improve services. Conducted stakeholder surveys and focus groups to inform roll out plans for Excella’s 2018 brand launch. Used information collected to develop messaging that made the brand engaging for Excellians, and training to address areas of question or concern. Coordinated with Excella partners and thought leaders to reengineer Excella’s blog development process to improve the experience of blog writers. Supported the creation of firm-wide strategies around service offerings and industries. Collaborated with Partners and Leadership to define and communicate messaging about Excella’s work. Managed and delivered content for multiple channels, including Excella.com, the Excella blog, printed marketing materials, conferences, and social media properties. Managed Excella’s creative team through the creation of multimedia content, including video content for the Excella blog and Excella careers website. Supported initiative to optimize Excella’s participation in the local IT community by developing a playbook for the marketing of Excella subject matter experts speaking engagements. Planned and managed multiple Excella annual firm-wide strategy meetings. Collaborated with partners to develop messaging and meeting design. Coordinated logistics and management of vendors, including 3rd party A/V support. SRA International / Touchstone Consulting Group, Inc. Senior Management Consultant (Oct. 2008 – Sept. 2012) National Science Foundation, IT Communications Program Developed and implemented strategic communications and branding strategies that enabled NSF to articulate the value of its IT service value to a wide stakeholder base, including agency staff, partner agencies, the research community, Capitol Hill, and the public, as well as help stakeholders adopt and adapt to new services. Led the implementation of web metrics on multiple NSF IT services; developed processes to capture and analyze metrics and provided recommendations on how to improve business capabilities based on metrics and customer feedback. Led a high performing communications team, managed project schedule, developed staff through regular coaching, managed client relationships, and led project business activities that secured new funding and new work streams. Equipped NSF executive leaders to make key business and budgetary decisions by providing executive-level briefings, research papers, business cases, decision papers and project overviews. National Institutes of Health, National Institute of Allergy and Infectious Diseases Managed the development of an online tool that categorizes and displays international clinical research regulations in a way that enables NIH staff to conduct comparative analyses and make decisions on where to invest research dollars and conduct clinical trials. Facilitated online tool pilot; analyzed feedback to develop customer-focused recommendations for long-term development. National Institute of Standards and Technology, Baldrige Performance Excellence Program Researched business and organizational models and conducted Baldrige brand analysis to provide recommendations on how to effectively restructure the organization and target and grow customer bases. Analysis became the basis for a new Baldrige Business plan that enabled the program to secure private funding through 2015 after federal funds were cut. Provided recommendations to Baldrige leadership on how to manage change, communications, and staff development throughout the transition from federal to privately funded program. Leveraged findings from interviews with over 80% of Baldrige staff members to ensure that recommendations were targeted to meet the program’s needs. Developed trusted client relationships with program leadership and project sponsors. The American Farm Bureau Federation (AFBF) Program Assistant (Aug. 2007- Oct. 2008) Coordinated logistics for national-level conferences, which hosted approximately 5,000 attendees. Education Boston College, B.A., History May 2007 Training and Certifications Certified Scrum Product Owner (CSPO) Excella Leadership Develop Program, Levels I and II Hubspot Certification, in progress