Jeff Barger

JEFF BARGER-- PROFESSIONAL SUMMARY Dynamic Marketing Director offering 10 years of progressive experience in retail, product, and services. Strategic decision maker and operational problem solver. Exceptional ability to develop successful programs that drive company growth. 325 Brooksburg Drive, Westfield, Indiana 46074 SKILLS WORK HISTORY Salesforce CRM Excel HubSpot Demand Generation Contract Negotiation Analytics Customer Journey Mapping Attribution Modeling Team Leadership Digital Marketing Proficiency Social Media Platforms Social Media Strategy Microsoft Power BI Facebook Ads Manager Data Analysis Budget Management Brand Management Customer Retention/Acquisition Search Engine Optimization Search Engine Marketing Marketing Strategies Event Planning and Execution Writing Crew Carwash - Director of Marketing Fishers, IN 04/2019 - 08/2019 EDUCATION Indiana State University Terre Haute, IN Bachelor of Science: Telecommunications  Introduced usage of first and third party data to Crew and how to utilize that information to better target high value prospects, lowering cost per conversion by 95%  Successfully redesigned department budget to improve granularity of where marketing dollars were being allocated and found missing expense items  Overhauled marketing operations from ground up, inserting project management system to identify departments tasks, deadlines, budgets, and give C-Level leadership real time insights TCC, Verizon Wireless Retailer – Digital Marketing Director Carmel, IN 01/2017 - 08/2019  Develops, plans, and executes marketing strategies for TCC, TCC Gives charity, and TCC's big impact events which see a 4 to 1 return on every dollar spent  Coordinates with HR department to create recruiting campaigns which staffed 20% of our stores avoiding major regional shutdowns  Transformed departmental structure to agency like role for manufacturers providing MDF to increase product market share through TCC's locations and customer base securing 100% of company’s bonus targets  Chartered a consultant level partnership with franchise owners and field team leadership to deploy best practices across websites, review pages, and location management platforms, generating more leads and customers TCC, Verizon Wireless Retailer - Demand Generation Manager Carmel, IN 01/2016 - 01/2017  Pioneered campaign measurement capabilities by implementing offline conversion events through social and digital partners  Revamped store grand openings ensuring long term customer foot traffic and upward sales growth  Collaborated with sales VP's to deliver impactful area campaigns based on local needs  Surged ROI 70% through A/B testing in all marketing channels . TCC, Verizon Premium Wireless Retailer - Product Marketing Manager Carmel, IN 01/2015 - 01/2016  Developed advertising strategies for new products with manufacturers raising sales by 109% YOY (Samsung, Motorola, LG)  Forged all digital marketing programs including online content plans, email, CRM, social media organic and paid, search engine optimization, pay-per-click, and local search for each location  Determined new profitable promotions and offers for TCC based on trends, gross profit, and opportunities in distribution increasing our ROI by 77% TCC, Verizon Premium Wireless Retailer - Marketing Director of Home Services Carmel, IN 01/2013 - 01/2015  Developed marketing materials for home services products (DISH, DirecTV, Comcast, Time Warner Cable, Brighthouse, and FiOS) at 900 locations  Created and distributed content for sales teams; promotion changes, contests, and product news, causing 20% increased attachment rate  Indoctrinated new hire training course over home services products and sales techniques increasing sales 15%  Constructed reporting dashboards regarding conversion data and opportunity assessments changing view point of TCC's first party data TCC, Verizon Premium Wireless Retailer - Satellite Marketing Manager Carmel, IN 01/2011 - 01/2013  Strengthened sales team by implementation of employee success plan - system promoting accountability and rewarding employees dedicated to improvement  Advanced marketing dollar ROI from 30% to 50%  Increased annual income within Dish Call Center more than $200,000 TCC, Verizon Premium Wireless Retailer - Satellite Marketing Coordinator Carmel, IN 01/2010 - 01/2011  Communicated pricing and promotional changes throughout organization  Slashed marketing expenses by removing poorly performing DMA's from direct/shared mail campaigns through personally designed ROI calculator  Managed and brokered new per inquiry advertising partners with over 200 television affiliates nationwide making up 70% of revenue INTERESTS I love reading lengthy book series, shows like The Office or 30 Rock, and exercising daily. In my spare time I work on honing my writing skills, cooking new dishes, and in-home renovations.