Johanna Johansson

JOHANSSON Åland/New York/Berlin-+1 - @JototheHansson JOHANNA work experience CLOSE.IO CONTENT STRATEGIST San Francisco, USA april 2016 - nov 2016 CONTENTSTRATEGY Development of editorial calendar Copywriting: blog, email, web Development of content matrix Content research and planning Development of distribution plan Analysis and measurement WE ARE MUSIC MARKETING MANAGER (CONTRACT) Berlin, Germany nov 2015 - april 2015 CONTENTSTRATEGY Concept development for Facebook ads Copywriting for mobile and social Development of content matrix Development of marketing plan Liase with design and PR agencies User acquisition and activation THOUGHTS AROUND ME DIGITAL STRATEGIST (CONTRACT) London, United Kingdom september 2014 - oct 2015 CONTENTPRODUCT Concept development for Facebook ads Copywriting for mobile and social Development of content matrix Research and ideation Wireframing User testing GECKOBOARD CONTENT STRATEGIST London, United Kingdom dec 2013 - july 2015 CONTENTSTRATEGY Concept development and content production Copywriting: web, email, case studies, blog posts Developed content schedule for blog and email Content research and planning Content syndication and distribution User acquisition and retention STATE BAGS SOCIAL MEDIA STRATEGIST (CONTRACT) New York, NY, USA mar 2013 - aug 2013 CONTENTSTRATEGY Produced and maintained weekly content calendar Concept development and content production Copywriting, graphic design, photography Competitor analysis, research and planning Interaction strategy development Liaise with PR agency and creative teams BUILDINGLINK DIGITAL PRODUCER New York, NY, USA june 2012 - may 2013 CONTENTPRODUCT Produced monthly email newsletters Produced and maintained editorial calendar Developed copy for web Product development and planning Managed team of developers and designers UX/UI design and art direction ORIEL WINES CONTENT STRATEGIST New York, NY, USA oct 2011 - jun 2012 CONTENTCOMMUNITY Produced and maintained content calendar Concept development and content production Worked closely alongside creative team Managed, contributed and maintained conversations Interaction strategy development Monitored social traffic off-hours and weekends education University of Edinburgh MSC DESIGN & DIGITAL MEDIA (Merit) Edinburgh, United Kingdom Digital Design-Dynamic Web Design Interaction Design University of Greenwich BA (HONS) ADVERTISING & MARKETING COMMUNICATIONS (1st) London, United Kingdom Marketing Principles and Planning- Customer Insight and Research Direct, Interactive and Digital Marketing skills SOFTWARE Microsoft Office Dreamweaver Photoshop InDesign Final Cut SOCIAL Facebook Pinterest Instagram Twitter Tumblr EMAIL MARKETING MailChimp Campaign Monitor Intercom HubSpot PROGRAMMING HTML CSS