I'm essentially a professional storycrafter. Unlike novelists, who are storytellers, I develop and executive inbound marketing strategies to transform core messages into narrations with the ability to resonate both emotionally and intellectually with the necessary audiences.
- I create and optimize content for the web
- I create and optimize content for corporate communications, both external and internal
- I A/B test every piece of content to find the best possible channel and platform for promotion
- I develop and execute creative campaigns for the web, to increase ROI by outmatching any existing traditional marketing efforts