Joseph Yaker

JOSEPH YAKER Panama | - |- GOAL To aid and support with the growth of a company within a specific market, strengthening brand presence through a detailed and efficient inbound marketing and communication strategy, creating a solid top-ofmind positioning in the industry in general. EXPERIENCE Freelance Strategic Communications Consultant | January 2017-present Consultancy work for clients seeking to improve their positioning through an integrated communications strategy, including public relations and media relations tactics, as well as the creation of content necessary for efficient press releases and web content with a relevant readership impact, with storytelling as key focus for success in this digital era. The Corporate Diplomacy Corporate Communication and Public Affairs Consultant | September 2013-January 2017 Public relations and lobby firm, dedicated to the elaboration of communication and stakeholder engagement strategies for a wide array of clients, which range from banks and technology companies to ports and pharmaceuticals. The services offered grant clients key positioning with public perception and/or interaction with captains of industry or the government significant to their overall objectives.  Design and execution of communication strategies  Design and execution of stakeholder engagement programs  Elaboration of communication materials such as communiques, press releases, social photo captions, Q&As and key message documents  Coordination of encounters with opinion leaders, business executives and government authorities  Supervision of junior consultants  Supervision of monthly report elaboration and delivery  Management of technology, bank, pharmaceutical, construction and ports accounts Ministry of Foreign Affairs Acting Deputy Director / Press Officer | October 2012-August 2013 Public institution in charge of developing and executing a coherent foreign policy strategy as an efficient tool to facilitate communication and negotiation between Panama and other countries, as well as international organizations, with the goal of furthering and defending national interests abroad.  Production of institutional video  Production of social responsibility video  Personnel administration  Elaboration of press releases  Direct supervision of audiovisual team State Radio and Television Service (SERTV) Producer | July-September 2012 Public institution in charge of planning, producing and broadcasting education, cultural and informative programming with a positive impact on society.  Production and editing of promotional capsules  Production of National Ballet special EDUCATION University of New Orleans December 2011 Bachelor of Arts in Mass Communication with specialty in Film Production, Cum Laude Mass media studies, with special focus on film production and cinematography as a medium of visual expression and storytelling, with the purpose of informing, entertaining or both. Basic training covered everything from the beginning of a production to its finalization for distribution, including scriptwriting for movies or public announcements; the organizational structure necessary for the management of production funds and the hiring of talent; the image capture and editing process; crew and cast management; and negotiation techniques prior to and during launch. Projects:  Writer and Director, “The Wait” (short)  Writer and Director, “A Discourse in Futility” (short) 2  Producer, “Twilight of Spring” (short)  Second Assistant Director, “The Unwelcomed” (short)  Sound Tech, “Retribution” (short)  Production Assistant and technical supervisor, “The Soul and Other Body Parts” (short)  Camara Operator, “A Day at the Office” (short) University of Santa Maria la Antigua - Studies in Psychology (Studies pending) Studies in the observation and diagnostic of human behavior, ranging from theory to practical field applications of psychoanalysis, behavioral conditioning and human resources management. Prácticas Profesionales:  Intern, Judiciary Technical Police (PTJ): domestic violence and abuse cases.  Intern, penitentiary El Renacer: preliminary diagnostic of inmates.  Intern, Sala 25 in Hospital Santo Tomas: preliminary diagnostic of psychiatric patients. Alberto Einstein Institute December 2001 Bachelor in Sciences SKILLS Certifications:  Hubspot: Inbound Marketing, Content Marketing Languages:  English: Fluent (both written and verbal)  Hebrew: Basic (verbal) Technology:  Microsoft Office Suite (PowerPoint, Excel, Word, etc.) 3