Kelcey Leach

KELCEY LEACH MARKETING PROFESSIONAL Experienced in brand management, inbound marketing, project and product management, and strategy development. CONTACT INFO P:- E:-W: linkedin.com/in/kelceyleach EDUCATION MASTER OF BUSINESS ADMINISTRATION, CONCENTRATION IN INNOVATION James Madison University | 2014 BACHELOR OF BUSINESS ADMINISTRATION, MARKETING James Madison University | 2010 PROFESSIONAL SKILLS Marketing Strategy Project Management Customer Experience Strategic Planning Brand Management Social Media Management Product Management Team Leadership PERSONAL SKILLS Written and verbal communication Reliable and professional Detail-oriented Enthusiastic Team player Fast learner Organized Motivated Flexible SOFTWARE SKILLS Atlassian Products - Confluence and Jira Microsoft Dynamics CRM Google Analytics Wordpress CMS Microsoft Office Sprout Social Mailchimp Salesforce Airtable Canva Slack WORK EXPERIENCE MARKETING MANAGER Silverchair | July 2019 - January 2020 Managed marketing strategy and operations for tech company in scholarly publishing industry located in Charlottesville, VA Developed content for social, web, email, and print, including writing press releases and monthly email newsletters Maintained website using Wordpress CMS Assisted in planning and execution of annual conference Worked remote with a diverse team MARKETING DIRECTOR Virginia Military Institute | August 2017 - July 2019 Brand manager, social media manager, content strategist, and project lead Developed annual marketing plans to enhance recruitment Managed the marketing budget Managed all usage of the Institute's logos and marks Led a rebranding initiative for the Institute MARKETING MANAGER Virginia Military Institute | July 2015 - August 2017 Led the project to launch a digital platform for prospective students Initiated, led, and completed the first market research study the school had done in 13 years Grew Twitter followers by 285% and Facebook followers by 57%, all while increasing engagement year over year Increased engagement per user on Instagram 266% year over year Conceived and coordinated the production of recruitment materials Assisted with design and user experience testing for new website STRATEGIC PLANNER - CUSTOMER EXPERIENCE nTelos Wireless | November 2013 - June 2015 A key team member on the project to launch Case Management via the Microsoft Dynamics CRM system – helped evaluate current situation, develop strategy for improvement, test user experience, and provide support post-launch Led the initiative to launch an internal and external Knowledge Base – worked with an external partner and internal teams to gather knowledge, devise a strategy for implementation, develop the user interface, write knowledge articles, and market the service to customers PRODUCT PLANNER - MARKETING nTelos Wireless | August 2010 - November 2013 Managed the “who, what, when” of project launches, including major milestones and overall timelines Coordinated marketing programs with internal departments and outside vendors to support implementation efforts and meet business plan objectives post-launch