Kerry Irwin

Hello, I'm Kerry Irwin, a dynamic marketing professional with a passion for crafting compelling brand narratives and driving impactful digital strategies. With over four years of hands-on experience, I have honed my skills in digital marketing, content creation, and event management, consistently delivering measurable results and fostering brand growth.

My journey in marketing began at the Association of Women in Boldness (AWiB) where I served as a Program Coordinator and Social Media Manager. Here, I enhanced brand engagement through seamless conferences, panel discussions, and networking events. My analytical approach and research skills allowed me to analyze program effectiveness and benchmarks, providing valuable insights for workflow optimization.

As a Program Lead at AWiB, I played a pivotal role in establishing and executing comprehensive digital marketing strategies. From tracking user behavior trends to optimizing websites for SEO, I thrived in leveraging data to craft compelling content strategies and drive campaign success. My role extended beyond digital realms, where I organized corporate events, workshops, and seminars, showcasing my organizational prowess and leadership abilities.

In the realm of content creation, my journey led me to Allure Communications, where I served as a Content Writer and Program Assistant. I wrote fact sheets, conducted rigorous market research, and elevated readership for an English online magazine. My expertise in crafting captivating copy, coupled with a keen eye for detail, resulted in content that resonated with diverse audiences.

Currently serving as a Content Writer for Behagerlij Advertising Company in a project-based remote role, I've continued to apply strong writing, editing, and proofreading abilities to produce top-notch content. Additionally, my role as a Global Exchange Participant at AIESEC in Cairo allowed me to document travels across Egypt, sharpening my communication abilities within a vibrant, culturally diverse environment.

My strategic mindset extends to the digital realm, where I've managed email marketing campaigns, tracked performance metrics, and collaborated with internal teams to plan cohesive email campaigns. Proficient in tools like Hubspot and SenderNet, I thrive on a test-and-learn approach to email messaging, ensuring data-driven decisions that fuel qualified leads and drive revenue.

Beyond my professional endeavors, I am a relentless learner with an insatiable curiosity about clients, their products, and their customers. A self-starter with a commitment to excellence, I am excited to bring my diverse skill set, passion for marketing, and strategic mindset to contribute meaningfully to dynamic and growth-focused environments.