Contact
-
Kerry Irwin
About Me
Portfolio Link
With over four years of marketing & program experience, I excel in strategy development,
content creation, marketing management, & cross-functional team leadership. My expertise lies
in leveraging data analytics for compelling content strategies, resulting in successful campaigns
& heightened brand engagement. As a proactive leader, I work on creating impactful
experiences, ensuring consistency, & achieving measurable outcomes for initiatives driven by a
results-focused approach.
Linkedin: Kerry Irwin
Work Experience
Midleton, Co. Cork, Ireland-
Skills
Digital & Content Marketing
SEO Copywriting
WordPress Content Management
Customer Relationship Management
(CRM)
Google Analytics
Strategic Thinking
Market Research
Cross-functional Team Leadership
Organization & Time Management
Accomplishments
Enhanced
a
company’s
overall
efficiency by 30% through the creation
of departmental guidelines and KPIs.
Commended by senior leadership for
exceptional project contributions.
Acknowledged by management for
proactivity, organizational skills, & timemanagement.
Certifications
Google Analytics
SEO I & SEO II
Email Marketing
Digital Marketing
Social Media
Marketing Strategy
Education
BA in Business Administration &
Information Systems
Addis Ababa University School of
Commerce
2016 - 2019
Volunteer
Mentor
Meri Leadership & Mentorship Program
Dec 2023 - Mar 2024
Global Exchange Participant
AIESEC in Cairo
Aug 2018
Content Writer - Freelance/Remote
The Roadmap Digital Marketing Agency | Dublin, Ireland
Mar 2024 - present
Employing SEO tools, such as Ahrefs, to guide strategies and monitor performance.
Providing prompt, accurate, and comprehensive content for Google, social media, or
websites that will be used for long-term projects and sales use.
Program Lead
AWiB | Addis Ababa
Nov 2022 - Feb 2024
Hit quarterly marketing objectives by 85%, guiding implementation, tracking, & optimization.
Managed a WordPress website transition project with 10+ years of content up to completion.
Led the marketing team in implementing strategic goals to optimize campaigns effectively.
Wrote articles & edited other writers’ content to adhere to organizational standards.
Designed email newsletters through Sender.Net and achieved a 30% growth in engagement.
Facilitated strategic planning with board members to implement marketing & customer
service objectives, resulting in customer-base growth by 200%.
Content Writer - Freelance/Remote
Behagerlij Advertising Company | Addis Ababa
Sept 2022 - Jan 2024
Researched and formulated comprehensive event guidelines featuring step-by-step
strategies for executing a 3-month marketing campaign.
Performed in-depth research into topics to write clear and accurate marketing copy.
Program Assistant and Content Writer
Allure Communications | Addis Ababa
Nov 2021 - Oct 2022
Wrote 50+ fact sheets (each 5 - 30 pages) taken from qualitative & quantitative research data.
Deployed strategic marketing systems, captivating copywriting, and rigorous market research
to achieve 70% online engagement.
Led research projects from conception to completion by collaborating with writing, design,
and video production teams to generate creative ideas and meet client's objectives.
Created resources and articles across various subject matters and target audiences,
adjusting content, style and tone to match.
Project Assistant & Content Associate
May 2021 - Oct 2021
Center for African Leadership Studies | Addis Ababa
Designed editorial content strategy; curated and segmented content to increase online
engagement and event participant growth
Created engaging, unique content for online platforms, devising clear brand voices to appeal
to specific target audiences.
Used excellent planning, organization, and time-management skills to lead multiple projects.
Program Coordinator & Social Media Manager
AWiB | Addis Ababa
Oct 2019 - Jan 2021
Enhanced brand engagement and loyalty by orchestrating seamless conferences, panel
discussions, and networking events.
Analyzed program effectiveness and benchmarks and provided feedback to modify, adapt
and optimize workflows.
Researched social media trends and audience preferences for maximum performance.
Social Media Manager - Project-based
Nov 2019 - Dec 2019
iCaptial African Institute | Addis Ababa
Planned comprehensive digital and social media campaigns and strategies.
Played a pivotal role in achieving a 47% expansion in summit impact by maximizing
promotional strategies and providing crucial logistical support
Planned, organized, and executed promotional events.
