Lars Heinemann

I have everything to improve your performance, to make your business grow – iam a growth hacker.

The last years I learnt all about web analysis, google analytics, website optimization, search engine optimization, link building, content marketing, social media advertisment and networking, affiliate marketing and management, google adwords and display advertisment, remarketing. I know all about customer journey and to improve the conversion rate. Conversion optimization is always my highest goal.

What do I need for growth hacking?

SEO

• website programming with CMS systems
• website optimization
• website onpage analysis
• offpage analysis
• link analysis
• link building
• negative link building
• content marketing
• keyword research
• competitor analysis
• A-B testing

Content Marketing

• research topics and trends
• keyword research
• google friendly writing
• writing myself
• author briefing

SEM

• building adwords campaigns with ad texts and keywords and banners
• analysis and optimization of sem and display campaigns
• doing shopping campaigns (Lengow)
• cost optimizing
• using bid management tools
• keyword research
• competitor anaylsis
• A-B testing

Affiliate Marketing

• Affiliate akquisition
• Affiliate Management
• Affiliate Network

Social Media

• Social Media Advertisment (Facebook, Twitter, Pinterest, Instagram)
• Social Media networking
• Social Media profiles

Web analysis

• Developing KPIs
• Using tracking tools to analyse performance and measure conversions
• Using Google Analytics
• Using Google Tag manager
• A-B Testing

Email Marketing

• Writing emails myself
• Making CRM calendar with different topics for different target groups
• A-B testing with subject line and content, action buttons