Lars Heinemann
Born at-
Geb.:-
In Neubrandenburg
In Neubrandenburg
Senior Online Marketer-
Mail:-Mobile:-
Skills
SEO (Onpage, Offpage, Content)
SEA (Adwords, Display, Youtube)
Web Analysis / Tracking
Paid Social
Social Media
Affiliate Marketing
Jobs & Projects
1.3.2019 -
Expedia
SEO Consultant
Technical SEO, Content Management
- -
DUB.de
SEO Consultant
Technical SEO, Content Management
Results: higher visibility of the website (+20%)
- -
Roland Berger
Marketing Consultant
Strategy for SMO, Influencer Marketing
- -
myRobotcenter
Marketing Consultant
SEM, Display, Google Shopping in DACH, FR, UK
Result: CPO of 25 €, CR of 4%
- -
myRight
Marketing Consultant – Freelancer
I increased the number of new customers for DACH,
always with ROI und KPI focus via SEO, SEM, Paid Social
(FB & Instagram), Youtube.
Result: 40.000 new customers 2017
- -
AJ Produkte
CMO - Freelancer
Focus was an increase of name recognition of AJ
Produkte in DACH
I increased the online activities to make the brand more
known and getting more sales – always with a focus on
the ROI. I use different channels: SEO, SEM, Display,
Remarketing, Affiliate, Social Media (FB, Instagram,
Twitter, LinkedIn, Xing), Newsletter.
Result: 30% increase on revenue 2016
- -
Ferratum Bank
CMO – permanent employment
Market launch „micro loan“ in Germany
Ferratum is a Finish bank and they launched their
product with my help in Germany. I used different ways
to present the product online and getting new
customers via SEO, SEM, Display, Remarketing, Affiliate,
Social Media (FB, Instagram, Twitter, Pinterest),
Youtube, Newsletter.
Result: 10.000 new credits 2015
- -
Auxmoney
Head of SEM - permanent employment
I optimized the SEM and Display accounts of auxmoney
according defined KPIs.
Result: 100.000 new customers 2014
- -
Holtzbrinck Ventures
Consultant for myphotobook and Serienkarte
Senior SEO & SEM Manager - permanent employment
Structure a new inhouse SEO & SEM Teams for
myphotobook
Market launch of Serienkarte, an online post card in DE
- -
Groupon
SEO Manager - permanent employment
I created an Onpage SEO concept for Groupon.de and
implemented it in Ger, Japan, Brazil, UK, France.
Result: position 1 for Deal and Gutschein in Germany
Consulting Projects beside
2013 – 2018
Bitbond
Mopolis
Advoad
Travelantis
Panelsell
Internetone AG
Travanto
Jurato
Uhrzeit.org
Flaconi
Myparfum
Plugsurfing
Decimo
Histavino
restyle24
football3color
Zehrer
Tools
Searchmetrics, Sistrix, SEO Clarity, Brightedge, Google
Analytics, Google Adwords, Bing Manager, Webtrekk,
Bid Manager like Refined Labs, Adspert, Kenshoo,
intelliAd, Marin, Facebook Ad Manager
Studies
- -
Bachelor in Business Administration
- -
Master in Marketing & Sales
Languages
German
mother language
English
fluent
French
basic
Swedish
basic
