I have 3 years of experience in building content strategies for B2B, B2C businesses with producing their content for Email Marketing, Social media Marketing, SEO optimized content for blog posts and Landing pages, Along with managing and optimizing Brand presence through content on various social media platforms such as Facebook, LinkedIn, Instagram, and Twitter. As well as maintaining the Brand voice through internal communications and B2B, B2C communications mainly through Email Marketing.
I follow the customer purchasing journey when writing content with a main goal to raise awareness, nurture leads, convert potential customers from the consideration stage, and raise and retain the current customers satisfaction to decrease the churn rate.