Nour

Nour Eissa (-- Content Writer Experience Mohamed Wadeed School for Life Coaching and Mental health Counselling (B2B - B2C Mental Health Company) / Content Writer - Virtual CEO Assistant - Virtual Office Manager January 2021 - June 2021 My role responsibilities included but were not limited to: ● ● ● ● ● ● ● ● ● ● ● ● ● ● Setting up content marketing strategy and plan for various inbound marketing channels (Website - Facebook Instagram - LinkedIn - Zoom - Clubhouse - Podcast). Conceptualising and writing Website Pages Content. Launch Email Marketing campaigns for the business. Meeting up with the marketing director and team to configure future digital marketing plans. Meeting up with the website developer for design edits and adjusting website pages’ flow, as well as converse on optimum content size and effectiveness. Localise the CEO’s mental health book from Arabic to English for American publishing and distribution. Perform Market research to explore service gaps in the market in order to provide them to our targeted audience and earn a competitive edge. Setting up new work systems for services registrations and bookings. Assisting the CEO daily with booking his clients appointments, adjusting his monthly calendar for optimum work capacity to maintain sustainability, and delegating tasks to other team members. Directly notify the business’s client base of upcoming events and courses and set up automated registration processes for different events and courses Maintain a workflow with an efficient pace to keep up work momentum. Communicate with different offices in order to sync marketing messages as well as set up a unified content calendar and events calendar Setting up new systems in order to decrease time and effort used to fulfill daily tasks Provide continuous effective feedback on how to improve and upscale the services provided Dune Raider (B2B - B2C Travel Agency) / Content Writer December 2020 - May 2021 My role responsibilities included but were not limited to: ● ● ● ● ● Strategizing different awareness campaigns in order to educate the audience on the brand’s history and services Writing social media content to increase brand reach,awareness and conversion Writing Website Content (landing pages- blog posts- trip itineraries) Setting up and writing Email marketing campaigns (Awareness- Nurturing) in order to increase overall conversion rate Competitives content analysis in order to find gaps in the market that we can fill using different content strategies Flexana Yoga (B2C Yoga Studio & Shop) / Content Writer December 2020 - June 2021 My role responsibilities included but were not limited to: ● ● Writing Website Content (Blog posts- Product descriptions) Setting up and writing Email marketing campaigns (Awareness- Nurturing - Conversion) in order to increase overall awareness and conversion rates VegInn Restaurant (B2C Agile Vegan Restaurant) / Content Writer May 2021 - June 2021 My role responsibilities included but were not limited to: ● ● ● Create a relatable brand voice for the Egyptian audience. Support Senior Marketing Manager with building a solid content Strategy Writing Website Content for top of the funnel and middle of the funnel audiences Blue Modo Media (B2B Digital media Experts) / Freelance Email Copywriter October 2020 - November 2020 My role responsibilities included but were not limited to: ● Writing multiple engaging email copies to promote articles ● for an Adsense run website. Proofreading and editing email subject lines to increase the email’s open rate. Stacks Market (B2C SaaS Startup) / Content Writer- Copywriter July 2019 - October 2020 Stacks provides SMBs with ecommerce websites and hybrid apps as a service for them to take their businesses online with. My role responsibilities included but were not limited to: ● Analysing prospect customers' personas. ● ● ● ● Strategizing and writing multi-channel content, based on the customers' personas to attract leads, raise awareness, nurture, and convert warm leads to lifetime customers. Coordinating with the marketing director, design director, and project manager to produce SEO optimized, unique content to drive prospects further into the sales funnel. Constructing content performance reports and plans for content optimization for higher results. Writing ad copies on various platforms to promote our services. Creiden L.L.C (B2B Web and app Solutions) / Content WriterCopywriter July 2019 - October 2020 Creiden is Stacks’ founding company. It provides custom web and app based solutions for large scale B2B companies. My role responsibilities included but were not limited to: ● Revamping the online presence of the Brand on its website and social media platforms through writing content that reflects and fortifies its core values and experience in the solutions industry. ● Strategizing and writing multi-channel content to obtain new leads and partnerships. ● Communicate our services to prospect clients through writing lead nurturing emails. ● Writing and editing website based content for Creiden’s Clients. Experience-Based Skillset ● ● ● ● ● ● ● ● Configure research based Multi Channel Content Strategies for Social Media and Email Marketing channels. Coordinate with the marketing team on different content strategies that need to be implemented across various channels. Write, and edit content, based on customers Journeys within the Service sales funnel across numerous platforms (Social Media, Emails, Blog posts, Ebooks) in order to drive more customers into the bottom of the sales funnel Plan and set up Email Workflows based on various website events such as (Lead nurturing, service interaction for trial leads, bounce for checkout, service introduction and follow up for subscribers) Set up, optimize, and produce reports for Email Marketing Services like (Send In Blue) Write clear, concise, strategy based copies for Social Media marketing Campaigns and Google Ads Write highly engaging, search engine optimized content Engine Optimization to drive continuous organic traffic ● ● Use the latest techniques to optimize On-page SEO for landing pages Utilize strong link building techniques such as guest posting on high Domain authority websites and submit responses for services like HARO (Help A Reporter Out) in order to increase the website’s domain authority. Published Work Software Experience ● Portfolio: Portfolio ● ● ● ● ● ● ● ● ● Google Drive Suit Microsoft Office Send In Blue for Email Marketing WordPress Admin Hubspot CRM Atlassian: Confluence/Jira/Trello Ubersuggest, Ahrefs, SEM Rush Canva Buffer Education University of Alexandria, Faculty of Arts — Bachelor degree September 2015 - May 2019 Studying the English language throughout my entire education enhanced my grammar knowledge, vocabulary usage and editing skills. Which in return made me incredibly flexible in utilizing the language to express and explain ideas using various terms and styles. Languages Arabic: Native fluency in reading, writing, and speaking. English: Native fluency in reading, writing, and speaking. French: Intermediate: Reading and speaking.