Pallav Jaini

Pallav Jaini Online Marketing, Web Development, Project Management, Scaling & Hustling RODGAU, 63110, GERMANY Profile With the past 3 years spent in building & marketing www.alienadv.com with a team of just 4 people, I have the experience of a start-up journey backing me. Having gone through multiple cycles of trial and improvement in web development, online marketing, automation and scaling up, what remains with me is the distillation of various aspects of my failures & successes, a focus with data backing my decisions, and the ability to hustle to get things done. Details Nordring 13, Rodgau, 63110, Germany--DATE / PLACE OF BIRTH 02/20/1986 Shillong, India NATIONALITY Indian Skills Online marketing This is what I bring to the table. In the past I mostly had experiences in the banking industry. That is where I learnt project management skills with respect to software development. Employment history Co-Founder at AlienAdv.com, Frankfurt SEO Google Adwords Project Management Web Development Management April 2015 – July 2017 Marketing: Grew monthly GMV at almost 100% for 5 months, reaching a high of US$ 190k after 5 months. Stable at US$ 150k since then. Profitable from very early on, with net revenue being between US$ 5k to US$ 10k each month Web Development: Built alienadv.com, an adventure travel marketplace, from scratch with just 1 developer, using angularjs and django platform Website was completely mobile friendly, with large focus on page load time optimization Fully functional marketplace model Setup analytics, heatmaps, payment gateway, etc Automation & Scaling-up: Built a custom CRM to automate first level "dynamic" email responses and "dynamic" follow up emails. At our present scale, this automation reduced the workload that would easily occupy 2-3 people daily. At a larger scale this would save 100s of headcounts and make the concerned process timely and flawless Automated social media reach out by scripting. Got over 1000 entries for a photo contest in 1 week without spending any money Assistant Product Manager at IHS Markit, Amsterdam October 2011 – March 2015 Responsible for data delivery via Microsoft Excel Add-In and flat files, two of the centralized channels of data distribution within Markit. Largely engaged in project management to keep the objectives aligned and coordinate effort across teams to keep product deliveries on time. Separately, I developed tools to measure performance Website Conversion Optimization Recruiting Hobbies Tennis Traveling Making Compound Gin and usage statistics, analysed customer feedback, operational incidents and feedback from different product groups to come up with an improvement plan for the product. Graduate Technology Analyst at Goldman Sachs, Bengaluru July 2009 – July 2010 We developed software in-house to facilitate trading and reporting of trades conducted by municipal securities desk. One of my main contributions was to reduce risk by improving the end of day calculations of net present value for the firm’s municipal securities holdings. Education EDHEC Business School, Nice August 2010 – May 2012 Degree: Master of Finance Indian Institute of Technology Kanpur, Kanpur August 2005 – May 2009 Degree: Bachelor of Technology