Pravin Kumar P
BE - COMPUTER SCIENCE ENGINEERING
MBA - MARKETING & STRATEGY (IIT Delhi)
Phone: -
E-Mail:-Skype : pravinkumar.p
Education
Master of Business Administration(MBA), Marketing, IIT Delhi; GPA – 7.92
Bachelor of Engineering, Computer Science and Engineering(BE), Anna University; % – 62.0
2012 - - 2009
Skill Set
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Marketing Skills:
Marketing Tools:
Product Management:
Languages:
Extracurricular:
Digital Marketing, Content Marketing, PPC, Marketing Strategy, Market Research
VWO, Optimizely,Hotjar, Adwords, Google Analytics, FB Ads, Twitter Ads
A/B Testing, Multivariate Testing, Product Positioning, Consumer Psychology, UI/UX
English(Native), Tamil(Native), Hindi(Professional), Japanese(Limited)
Dramatics, Creative writing, Quizzing, Public speaking
Professional Experience
Smartron India Pvt. Ltd., Chennai (India) - Global OEM for consumer products & IoT firm
Product Marketing Lead
Jan 2017 – Present
● As part of a high growth startup, played multiple roles & led teams in varied domains within the Marketing Organization
● Used Conversion Optimization techniques to improve CTR of ads, Conversion rate on ecommerce store
● Currently setting up Customer Acquisition practices for various SaaS offerings that are part of our B2B business portfolio
● Scaled up B2C campaigns to acquire highly targeted traffic of 700K visitors on product site within a span of 1 month
● Optimized Conversion rates across the funnel; Over 3 months, Achieved a 40% jump in CTR and 300% jump in Add to Carts
● Driving 10 to 15 free trial sign-ups a day inbound for SaaS marketing tool part of the portfolio on a $0 budget
● Set in place iterative testing practices across the funnel (campaign structure, creatives, landing pages, ecommerce) etc.,
Highlights: First hire in Marketing Execution team, juggled many roles & responsibilities including high reach Product Launches
GrowthStory, Bengaluru (India) - Startup accelerator for high growth Indian e-commerce startups.
Housejoy - India’s largest Home services marketplace; BigBasket - India’s largest grocery delivery service; FreshMenu - Online Food
ordering app; Portea Medical - India’s largest at-home medical services startup; SwingOIL - US Energy Drink Product for Golfers
Sr.Manager Marketing - Product Manager in Residence
March 2015 – Dec 2016
● Worked as Product Manager & Head - Creative Strategy for portfolio e-commerce startups under incubation
● Pioneered Conversion Optimization techniques like A/B Testing, Split Testing & Multi-variate testing to improve conversion
● Increased primary goal conversion rates by 60% for FreshMenu & 250% for Housejoy landing pages by iterative A/B testing
● Adopted a data-driven integrated marketing plan that resulted in 70% reduction in cost per booking(CPB) over 2 months
● Doubled daily orders from 4000 to 8000 for FreshMenu within 2-month period through new integrated advertising strategy
● Achieved 140% increase in job bookings per month for Housejoy from 25000 orders to 60000 orders within 6 months
● Conceptualized & executed campaigns for portfolio companies on major online platforms - FB, Search, Twitter
Highlights: Played an integral role in securing upwards of $65M in various rounds of funding for Housejoy, FreshMenu and Portea
Aryaka Networks, Bengaluru (India)
Product Marketing Manager
May 2014 – Oct 2014
● Created targeted marketing communication through mktg. collateral, playbooks videos, , case studies & data sheets
● Reported to CEO on analytics & trends on Opportunities, contributing to a 60% efficiency increase in prospect targeting
● Drove new CDN product adoption by developing positioning/promotion strategy working with Ops, Delivery & Engineering
● Managed relationships with partners, industry analysts and experts to market products through different channels
● Planned for product promotion, eg: 1st Customer Event that achieved target MRR through customer upgrades
Highlights: Acquiring expertise via steep learning curve in startup, working on multiple projects with 100% on-time delivery
Mitsui Chemicals Inc., contracted through IIT Delhi, Tokyo (Japan)
Business Intern – Marketing, BD & Strategy, International Business Division
Jun 2013 – Jul 2013
● Developed a Market Entry Strategy for 2 new products in 5 global markets: India, Mexico, Canada, China & Brazil
● Incorporated insights from Market Research with global stakeholders to create suitable marketing plans for 5 countries
● Worked on market-localized product branding through country specific logos, container designs, brand names & events
● Identified drivers to business at end-user level including a design flaw that was costing 20% in lost revenue each Qtr
● Visited clients, plants & offices across Japan to gauge R&D, Production, Sales, Business practices of the division & industry
Highlights: Commendation from President, Exposure of a global project, Got offered Pre-placement Interview for permanent role
Shanma Exports, Coimbatore (India)
Business Development Executive, SMB Granite
Jul 2009 – Apr 2012
● Charter included: Marketing, New Business Acquisition, Product Portfolio Management, and End-to-end sourcing
● Spearheaded outbound product marketing activities in trade shows organized through CAPEXIL Market Development
● Developed the polished slab/tile product line for a net 25% value add over exporting rough granite blocks
Highlights: End-to-end ownership of business activities, Hands on experience in SMB sector, International Clientele
Academic Experience/Live Projects
Creative Copywriting: Freelanced with ad agency JWT to write short and long copy for major clients in Auto, FMCG, Telecom etc.,
Video Making: Scripted, Directed and Edited official video of management dept., IIT Delhi to position it in India B-School community
Creative Problem Solving Course: Best project award in course for creating a b-plan proposal on retail customization mobile app
Freelance Projects: Handled Digital Marketing projects for multiple clients -major wedding planner, international school among them
