Owner, Ratified (NL) 2018-Current - Content/Communications
• Science/tech copywriting. Research/white paper generation. Long-form article/
blog content. Competitive market analysis.
Head of Content, Zipline Technologies (NL/USA- - Tech/SaaS
I find perspective
a n d I D, p o w e r i n g
better business with
purpose. I specialize
in distilling complex
topics into easily
content that informs
• Digital content/social media marketing strategy and short/long-form output.
Brand ID development as first hire within tech startup. Competitive market research/
analysis, KPI, GTM strategy to drive corporate funding pitch strategy.
Project Lead, Downstream (NL- - Tech/Branded Content
• Design team project management developing branded interactive digital
environments. Content creation, copy editing, digital storytelling/presentation.
Account management/business development of corporate multinational client
roster across Europe (Nike, Microsoft, Intel, NetApp) and Turkey (Capital Partners).
Digital Project Manager, RNW Media (NL) 2015 - Digital Media
• Implemented workflows for digital design teams within multimedia NGO,
successfully migrating design operations online from print. Web content creation,
copy editing and translation across in-house languages.
Research Lead, The Nordic Gulf Group (NL- - Tech/Sci Content
• Emerging technologies research/analysis for Saudi Public Investment Fund.
Generated white papers for scientific policy recommendations, covering e-health,
medical tourism, smart buildings, agronomy, vertical farming, virtual labs.
Sustainability Advisor, DPZ Pacific Design (MY- - Sustainability
• Devised Malaysian tourism sector sustainability strategies for Khazanah Nasional
Berhad sovereign wealth fund within cross-functional design team. Copy editing
during pitch rounds, focus on architectural energy efficiency/natural asset retention.
VP Operations, Yogavive (PRC/USA- - Organic Foods
• Built agribusiness procurement and supply chain through PRC, Chile, and India.
Achieved cost parity plus in Chile, moving operations from the PRC. Patented
vacuum dehydration processing method, and completed consumer certifications (6)
via QC management and facility audits.
Generated marketing communications strategy, branded content and TOV.
VP Operations, Sinomark Consulting (PRC- - Product Development
• Developed end-to-end value chains with suppliers, local government, certifiers,
and 3rd party QC & logistics. Led local teams across extensive product categories
requiring varied manufacturing processes, engineered solutions, and product
• Account management (Target, Walmart, Quiksilver) and branded product
E D U C AT I O N
MSc Architecture: Advanced Environmental & Energy Studies.
University of East London, Centre for Alternative Technology, UK,-.
BA (Hons) Japanese with Modern European Language (German) + Mandarin.
University of Durham, UK,-.