Rwiju Pal
Phone:-, Email:-, Linkedin: www.linkedin.com/in/rwiju-pal-a
Summary:
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7+ years of experience in Engineering, F&B and Marketing Analytics.
Experienced in B2B sales, client servicing, data analytics and P&L management,
PROFESSIONAL BACKGROUND
Effimax Engineering Services, Kolkata
Jun 18 – Present
Designation: VP, Client Servicing
Job Responsibilities and Deliverables
a) Managing installation and commissioning of the fire detection and protection services provided by our company.
b) Building strong relationships with the clients by regularly updating them about the progress of the work.
c) Assist the business development team in pitching our company capabilities to new clients
d) Responsible for making sure all the projects are executed well within time, cost and with proper quality check
e) Coordinating with multiple departments across design, execution and payments to ensure smooth delivery of all the projects
f) Training and mentoring of new employee
g) Responsible for negotiating all the contractual points in the project agreements with the clients
h) Resolving any issues, the on-site team faces during the actual installation and commissioning
i) Have created checklists and SOP to ensure consistency of service
Everglades Foods Pvt. Ltd., Bangalore
Sept16 – Apr 18
Designation: Ex Co-Founder
Job Responsibilities and Deliverables:
a) Identified an opportunity space in the breakfast market and started “Bun Maska Chai”
b) Made it profitable in 3 months by improving our product offering, client service and customer reach out programs.
c) After expanding it to multiple store sold the brand to another chain in India
d) Was responsible for improving the service, streamlining of operations, training of new staff members and mananging P&L
e) Was responsible for expanding the B2B sales channel, increasing the top line by 12%
f) Trained front end manager on how to handle customer and their complaints
g) For consistency of service established SOPs for store operations, sourcing, accounting and reporting
h) Regularly interacted with the loyal customers to understand how we can improve our product offering and would also consider
their recommendations before launching any new product
i) Had weekly staff meetings to discuss about the customer complaints across platforms and analysed the recurring issues.
Analytics Quotient, Bangalore
April 13 – Sept16
Designation: Consultant
Job Responsibilities & Deliverables:
a) Worked with fortune 500 companies like Coca-Cola, Essilor, Norwegian Cruise Line etc as their marketing analytics partner.
b) Worked with clients to build customizable data visualization dashboards and analysis of various marketing programs
c) Managed key accounts of worth $800K/year and grew the total account by 16%
a) Worked with the Coco-Cola company on multiple projects like
• Built a story deck analyzing the performance of the Coca-Cola Freestyle marketing campaign through test and control stores
• Presented an analysis to the top management regarding sale of beverages across region, brand and franchise for freestyle machine
• Played a key role in designing and tracking the #ShareaCoke campaign
• Presented an analysis of how to optimize the complete marketing spend for Coca Cola, China. It was presented to the top
management of the company
• Analysed the sale of the juice category across different regions, brands etc
• Evaluated the performance of the new Diet Coke launched in Europe compared to other similar brands
• Created a loyalty program for promoting Coca Cola through fast food stores like Firehouse Subs, McDonalds etc
b) Worked with Norwegian Cruise Line to analyse their reviews from Cruisecritic.com using text mining.
EDUCATIONAL BACKGROUND
Degree
Engineering Electronics
M.B.A (Marketing)
University
Nagpur University
Dept. Management Science, Pune University
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