Salma Hegab

Salma Hegab is an accomplished Digital Creator and Communications Specialist with over eight years of experience in content creation, social media marketing, community management, and public relations. She has a proven track record of developing innovative digital content and providing expert advice to clients on internal and corporate communication across various industries, including travel, tourism, IT, media, and entertainment.

Salma possesses an impressive array of soft skills, including teamwork, problem-solving, flexibility, integrity, and written & verbal communication. Her interpersonal skills, positive attitude, responsibility, self-management, creative thinking, and professionalism make her a valuable asset to any organization.

Salma has held various positions throughout her career, including Account Director at Brunswick Group, PR & Communications Manager at Seera Group, and Digital Content Marketing Manager at both Majid Al Futtaim – Retail and IBM. In her most recent role as Account Director at Brunswick Group, Salma generated ideas and developed strategic plans for clients in the real estate, entertainment, and asset management sectors. She crafted press releases, Q&As, and key message documents, as well as cultivated and maintained relationships with key media contacts throughout the Middle East.

As the PR & Communications Manager at Seera Group, Salma led a communication team to execute the company's internal and external communication strategy for the overall holding company. She created and shared content on social media, including press releases, website content, financial reports, video scripts, blogs, and other materials that communicated the company's activities, partnerships, and services to various audiences. Salma's efforts led to the successful launch of the company's new intranet, which was adopted by 70% of employees and awarded the Jostle Awards 2020 for "Community Building."

Salma's technical skills encompass a wide range of tools and platforms. She has experience in content management, analytics, project management, and social media management. She is proficient in Email Marketing, Content Writing, Copywriting (Arabic & English), Translation & Validation, WordPress, Tumblr, and Hybris. Salma is also skilled in Google Analytics, Twitter Analytics, Facebook & Instagram Insights, WordPress Insights, Signal, and Factiva.

Salma holds a Bachelor of Arts degree in Mass Communication with a focus on Multimedia Journalism and a minor in Arab & Islamic Civilization from The American University in Cairo. She has been recognized for her achievements, receiving the Manager's Choice Award at IBM and the Leadership for Education and Development Scholarship at The American University in Cairo.

Fluent in both Arabic and English, with limited working proficiency in French, Salma has actively engaged in volunteer work. She served as a mentor at the Abdulla Al Ghurair Foundation for Education and as a Site Operations Volunteer at Expo 2020 in Dubai. In addition to her professional achievements, Salma has successfully created a conversational podcast called "Curious Salma," which has gained over 2000 LinkedIn newsletter subscribers and 1000 listens across ten major listening platforms.