Salma Hegab

Salma Hegab Digital Creator and Communications Consultant A versatile Digital Creator and Communications Specialist with over 8 years of experience in content creation, social media marketing, community management, and public relations. Salma excels in developing innovative digital content and advising clients on internal and corporate communication across various industries, including travel, tourism, IT, media, and entertainment. - - Dubai salmahegab.link linkedin.com/in/salmahegab SOFT SKILLS Teamwork Problem Solving Interpersonal Skills Flexibility Positive Attitude Integrity Responsibility Written & Verbal Communication Self-management Continuous Learning Creative Thinking Professionalism WORK EXPERIENCE Account Director Brunswick Group 11/2022 - Present, Achievements/Tasks Dubai, UAE Generate ideas and develop a strategic plan for clients in real estate, entertainment, and asset management. Deliver high quality client account deliverables (blogs, action reports, agendas, corporate snapshots, briefing notes, media reviews, translations...etc) Craft press releases, Q&As, and key message documents. Cultivate and maintain relationships with key media contacts throughout the Middle East. Contact : Gracia Valladian -- PR & Communications Manager Seera Group 02/2019 - 05/2022, Achievements/Tasks Dubai, UAE Led the communication team working on executing the company's internal and external communication strategy of the overall holding company. Created and shared content on social media, including press releases, website content, financial reports, video scripts, blogs, and other material that communicates the Seera Group's activities, partnerships, and/or services to our different audiences on a day-to-day basis. Oversaw the launch of the company's new intranet, adopted by 70% of employees, and awarded the Jostle Awards 2020 for "Community Building." Collaborated with the PR agency on more than 60 Arabic press releases, unifying the brand voice and messaging. Boosted Seera's social media presence through consistent content planning and audience engagement. Contact : Nathalie Viranyi -- Digital Content Marketing Manager Majid Al Futtaim – Retail 01/2018 - 09/2018, Achievements/Tasks Dubai, UAE Developed 3 content strategies and experiences for the Omnichannel department (Egypt, UAE, Lebanon). Revised and validated content for projects, including mobile apps, corporate websites, and Carrefour Now copywriting. Led content validation and fixes for the Native Mobile App Project (English & Arabic) in multiple countries. Contact : Tony Saghbiny -- Page 1 of 3 WORK EXPERIENCE Digital Content Marketing Manager IBM 06/2016 - 01/2018, Achievements/Tasks Cairo, Egypt Applied buyer behavior knowledge to orchestrate and manage the delivery of +10 exceptional client engagement experiences based on the objective at that point in the buyer's journey. Led the development of the content strategy for Power and Storage campaigns and content experiences including the creation of targeted and differentiated buyer-centric narratives, content journeys (including calls-to-action), and the corresponding deliverable plans that bring those narratives to life. Collaborated with cross-functional teams to gather insights, data, and best practices for content and campaigns. Ensured all content met SEO guidelines and incorporated keyword focus, cross-links, and clear calls to action. Collaborated with Digital and Campaign Strategists to ensure concept, A/B, and multivariate testing occurs and is aligned with the role/goal of the content strategy. Contact : Yasmine Abou Hussein -- Social Media Manager Qanawat FZ LLC. 06/2015 - 06/2016, Cairo, Egypt Head of the Social Media department for a subsidiary of Qanawat FZ LLC. Responsible for content strategy, regional social media campaigns & marketing. Achievements/Tasks Developed strategies for +30 social media accounts for top MENA region celebrities. Identified, hired, and coached Social Integration team across Cairo, Morocco & Dubai offices Successfully launched 10 Facebook Ads and Instagram campaigns with over 8,000$. Results: +10M Reach. Developed and managed the execution of stronger B2C digital marketing strategies to support our clients’ acquisition and conversion; monetizing the social media assets and generating sponsorship revenues. Contact : Khaled Gamal -- PR and Online Media Manager Awakening Records (Awakening Worldwide Ltd.) 08/2014 - 06/2015, Awakening is a global faith-inspired media company with a particular focus on music and publishing. Headquartered in London . Cairo, Egypt Achievements/Tasks Developed and managed content & engagement strategies for multiple campaigns and activities across 9 Facebook Pages, 7 Twitter accounts, 4 Instagram accounts, and 2 Tumblr accounts. Significantly increased Awakening's social media presence, leading to 31M Facebook fans, 4.8M Twitter followers, and over 300K Instagram followers and Soundcloud listeners. Collaborated with the team to create and execute the "#WeAreHome music video crowdfunding project" for a rising American Artist, successfully raising $26,117 (119%) within 1 month. Handled PR for Awakening by curating media contacts, initiating communication, and executing PR album releases for 4 albums targeting Egypt, GCC, Turkey, and Asia. Contact : Bara Kheriji -- PERSONAL PROJECTS "Curious Salma" Podcast 05/2022 - Present, Tasks/Achievements Created a conversational podcast exploring being curious, navigating through life and discussing various topics with each guest. Gained over 2000 LinkedIn newsletter subscribers and 1000 listens across 10 major listening platforms. Page 2 of 3 TECHNICAL SKILLS CONTENT MANAGEMENT Email Marketing, Content Writing, Copywriting (Arabic & English), Translation & Validation, WordPress, Tumblr, Hybris ANALYTICS Google Analytics, Twitter Analytics, Facebook & Instagram Insights, Wordpress Insights, Signal, Factiva PROJECT MANAGEMENT & OTHERS Asana, Trello, Mailchimp, Canva, ChatGPT, Spotify for podcasters SOCIAL MEDIA MANAGEMENT Hootsuite, Sprout Social, Tweetdeck, Brandwatch, Talkwalker EDUCATION Bachelor of Arts, Mass Communication; Multimedia Journalism. Minor: Arab & Islamic Civilization. The American University in Cairo 09/2009 - 12/2013, Cairo, Egypt Courses AWARDS & ACHIEVEMENTS Manager's Choice Award (05/2017 - 06/2017) IBM Nominated by manager Elaine Murphy for demonstrating the Practice: Unite to get it done now, by enhancing IBM Systems' social media presence. Nominated by Line Manager Yasmine Abou Hussein for collaboration on the successful launch of the SAP HANA on POWER Arabic Campaign. Leadership for Education And Development Scholarship (09/2009 - 02/2014) The American University in Cairo, USAID Received full coverage of all applicable charges for enrollment and attended various soft skills and leadership training. AMENDS Scholar (04/2013 - Present) Stanford University Gave a 10-minute talk in the Activism and the Art of Change section on “Tweetshare3” initiative. LANGUAGES Arabic Native or Bilingual Proficiency English Native or Bilingual Proficiency French Limited Working Proficiency VOLUNTEER EXPERIENCE Mentor Abdulla Al Ghurair Foundation for Education 01/2021 - 03/2022, Tasks/Achievements Dubai Mentored three graduates for 64 hours over four months, providing guidance on career exploration and job readiness. Site Operations Volunteer Expo 2020 01/2022 - 03/2022, Tasks/Achievements Dubai Volunteered for 48 hours in the Jubilee district, assisting visitors on the ground and ensuring adherence to safety regulations. Page 3 of 3