Samuel Matthews

Sam Matthews (- - PROFILE For the last year I’ve been living in Nicaragua, learning Spanish and volunteering with local fairtrade farmers co-operatives. Now due to political unrest in the country I’ve relocated to Mexico and I’m looking for a remote role with an exciting, ambitious company. EDUCATION The University of Sheffield Bachelor of Arts (B.A.) Politics and Philosophy– ​Grade: First Class Honours Norwich School Sixth Form A-levels: ​Government and Politics (​A​), Philosophy (​A​), and Religious Studies (​A*​). Sheffield, UK 2011 - 2014 Norwich, UK- WORK EXPERIENCE Third Space Learning ​| Channel Lead London, UK Education technology startup providing online 1-to-1 maths tuition for primary schools ​January 2017 - October 2017 ● Devised and executed an email acquisition strategy increasing our database from 45,000 subscribers to 103,000 ● Worked 2IC to the Head of Acquisition to implement an Agile Marketing Methodology focussed on weekly sprints, testing process and data meetings ● Hired and trained three Marketing Executives. Developed a new assessment process for recruiting and a training programme for new hires in the marketing team. ● Led a team of two marketing executives through a sales cycle and successfully met our lead generation targets. ● Evaluated CRM providers and implemented a new CRM driving sales efficiency and performance Third Space Learning ​| Marketing Executive London, UK Education technology startup providing 1-to-1 maths tuition for primary schools ​April 2016 – January 2017 ● Implemented more intelligent email marketing strategy to increase revenue from £260,000 to £800,000 year on year. ● Worked with the Head of Content to devise a content marketing strategy increasing traffic over the sales cycle to 188,683 sessions compared to 9,883 the year before ● Led the use of paid social advertising as a new channel to become our second biggest source of leads. ● Became the person within the acquisition team who would do the analysis after marketing campaigns/sales cycles. In particular I led on our data analysis. Twin Cafe ​| Co-founder ​Sheffield, UK Social enterprise importing Nicaraguan coffee to sell in the UK ​September 2014 – March 2016 ● In my final year at university I co-founded a social enterprise importing green coffee from Sheffield’s twin city in Nicaragua, roasting and selling the coffee in Sheffield and then using the profits to support social projects working with young people in both cities. ● Developing our brand and marketing strategy; this involved managing two graphic designers, two copywriters and a website developer. ● Recruited and trained a team of 16 volunteers working across various teams including: marketing, sales and sustainability. ● Designed and executed our sales strategy targeting local coffee shops, delis and offices. This included building a database of prospects, designing our telephone sales method and pitching to coffee shop owners. ● Executing our Digital Marketing strategy including Email Marketing and PPC. I also used Google Analytics to evaluate our online performance and to remarket to potential prospects. ● Managed cash flow forecasting and developed budgets to ensure we met our financial objectives. ● In our first year our revenue was £13,000 which we doubled in our second year. OTHER EXPERIENCE Norfolk Health Care Assistant ​| During my university summer holidays I worked in my local hospital. July 2012 - May 2014 Assist Charity ​| I volunteered on the help desk supporting destitute asylum seekers in Sheffield. May 2012 and 2014 Charity Works Graduate Scheme September 2014 – September 2015 Was selected from over 5,000 graduates for the UK charity sectors graduate scheme for future non-profit leaders. I worked on national campaigns to put pressure on the Electoral Commission to improve the way they work with people with learning disabilities. Confident using the following tools: ​Google Analytics,​ ​Heap, Campaign Monitor, Dotmailer, MailChimp, Optimizely, Inspectlet, Facebook Advertising, Twitter Advertising, Pinterest Advertising, Google Adwords, Excel.