Sanket Purohit

Sanket is a product and marketing expert, He has managed products from consumer front, consumer funnels. Have worked more than 7 years to manage B2C companies' end to end product management along with their digital marketing portfolio.

Over the last 7 years, Sanket has developed his expertise over:

1. Managed end to end product roadmap for retention, UGC and central products.

2. Successfully deployed various products which include Whatsapp communication, AI chatbot, AI recommendation engine, Single sign-on, AI content curation, Loyalty program, Customer data platform. vehicle verification system etc.

3. Managed spend of more than 2 Cr monthly for Online Marketing & Developing a mix for the same

4. Product Marketing Management for India's leading online travel marketplace.

5. Successfully deployed CRM funnel optimizers

6. Scoping internal CRM after working thoroughly on Leadsquared, Sales Force etc.

7. Understanding the Business problems and solving it through product

8. Managing Paid Marketing Campaigns on Facebook, Google Adwords, Yahoo Ads, Alibaba B2B.

9. Clients for Search, Display, GSP, PLA, App Install Ads.

10. Handled clients from E-commerce, BFSI, Healthcare, Consumer Services.

11. Strategy making & online marketing solutions for SME industries.

12. Web Analytics tools like Google Analytics for user behaviors and effective decision making

13. Planning brand promotions for in-house Apps using Social Media etc.