Sanket Purohit

SANKET PUROHIT BE BITS PILANI Email:- Mobile: - Professional Summary Senior Product Manager ​with experience in successfully managing end to end lifecycle of product for automobile,travel, e-commerce companies. Digital Marketer ​with experience in PPC, Facebook, Display, Marketing Automations, landing page optimizations, CRM etc and equipped with Microsoft excel, google spreadsheet, Supermetrics, google analytics, google data studio etc. for analysis Professional Experience Ginarsoft (CarDekho) Responsibilities ● ● ● Highlights ● ● ● ● Merkle Sokrati Responsibilities ● ● ● Highlights ● ● ● 6 Years 9 Months Senior Product Manager Mar 2019- Present Retention Product Roadmap​ Implementation of product initiatives which lead to higher customer retention for the entire ecosystem. This includes User personalisation, AI recommendation engine, AI Chatbot, Whatsapp segmented funnel, Notifications, Workflow management etc. UGC Product Roadmap:​ Implementation of product initiatives which lead to higher user generated content for online community. Building the community and incentivisation for contributors. This includes User reviews, QnA, Opinions, Video reviews, Community etc. Central Product Roadmap​: Identifying and taking the new product initiatives which can reduce the entire Girnar ecosystem pain points. Building central services which included RC verification, My account, Single Sign on, Loyalty program etc. Have successfully implemented segmented whatsapp funnel campaigns which are resulting in the additional monthly revenue of more than 15 lakh+ INR. Have successfully implemented AI chatbot which runs at an accuracy level of 85% at user level and 91% at query response level. Have successfully implemented AI based recommendation engine which is running at a healthy CTR of more than 9%. It has improved the avg session duration by more than 130% and media revenue per session by 200%. Have successfully scoped and PRD ready documents for Single sign on, RC verification system, Loyalty program, My account and vehicle ownership profile. Client Solutions Manager Apr 2018 - Feb 2019 Client Servicing:​ Understanding client’s business, brand, customers and competitive landscape to provide strategic guidance and develop solutions that address their business needs and goals Project Management & Strategy Development:​ Maintaining client relationships including client communication, report delivery, project management and strategy development. Coordinating with cross functional teams of analysts and technologists to implement and deliver on client commitments. Making sure project documentation is being done which includes PRD, FRD, RFQ and presentations. New Business Acquisition​: Preparing solutions for new business pitches along with sales team by providing strategic point of view to solve client’s problems Have successfully managed the strategy development for variety of projects which includes Marketing Data Platform, Customer Data Platform, CRM, OneApp etc. for Maruti Suzuki India Limited Successfully grown existing account of Airtel by achieving 30% better ROI which resulted in 40% more spends level Provided strategic consultancy to setup and stabilising the new accounts like Bajaj Capital, Freecharge GoFro (Bonavita Technologies Pvt Ltd.) Product Marketing Manager Aug 2016 – Mar 2018 Responsibilities ● Consumer Flow: ​Managed complete consumer funnel for GoFro which included marketing landing pages, CRM ● Product Management: ​Feeding the product pipeline after collecting the business requirements and new features. Discussing the feasibility, impact with product & tech team & getting it implemented. ● Campaign Management: ​Accountable for ideation, planning, launching & optimization of all the paid marketing campaigns on google, facebook, bing, affiliates & content partners while leading a team of 5 people. ● Conversion Rate Optimization: ​Optimization of leads to user ratio and end conversion rates using marketing technologies like web popup, hellobar, time spent forms, gamification of form inputs. ● Lead Qualification & Allocation Automation: ​Have implemented lead qualification and allocation algorithm basis on the CRM data and user history data. To improve overall system efficiency and conversion rates. ● ● Highlights ● ● ● ● ● ● ● Building Partnerships: ​Built partnerships to leverage the GoFro supply with players who does have travel traffic but does not have Holidays supply. Worked with them on commission basis to improve unit economics. Reporting Automation: ​Automated and launched all the marketing/non marketing reports using data studio Contributed in bringing Spends/GMV to 2% from 23% Contributed in bringing CNM to 3% from 27% GMV is increased by more than 20 times while reduced CPT by 12 times Leads to user ratio is increased by 4 times in Desktop & 9 times for Mobile Completely automated lead qualification resulted in increasing the conversion rates by 2.5 times Implemented Pull mechanism of lead allocation with support from product manager which resulted in 60% cost savings in terms of lead consumption Led complete marketing spends in GoFro, and was youngest member in Monthly Review Meetings Kvantum Marketing Insights Responsibilities ● ● ● Highlights ● Marketing Scientist Mar 2016 – Aug 2016 Assistant Product Management: ​Worked closely with tech team for rolling out ELK Product Mongo DB Maintenance: ​Managing the database of clients based out of US Dash-boarding & Visualizations: ​Building dashboards using Kibana Single handedly developed marketing attribution modelling for Kmart & Huggies Merkle Sokrati Responsibilities Sr. Business Analyst Sep 2014 – Mar 2016 Digital Campaign Management: ​Managed google search, display and facebook ads for clients from various industry verticals like E-commerce, Food, BFSI, Education, Healthcare, Music etc. SME Development Program: ​Brought SMEs online by onboarding them with Sokrati SME development program. Developed microsite for them and launched lead generation campaigns. Dealers & Manufacturers Program​: Increasing the revenue of dealers & manufacturers by implementation of Alibaba listings and other B2B platforms. Implemented lead scoring algorithm. Reporting Automation: ​Automation of reporting formats across the vertical and making it available for internal team consumption Have onboarded more than 200 Dentists, Tutors, Restaurants, Hair Consultant and other local business owners Contributed in launching Sokrati For SME android app for 5 different verticals with advanced lead scoring ● ● ● ● Highlights ● ● Invensys India (Schneider Electric) OTS Consultant Aug 2013 – Sep 2014 Responsibilities ● Functional Document Development: ​Managed the development of functional and concept technical design specifications and provided technical leadership on all phases of delivery ● Delivering Quality Projects: ​Ensured that the implementation of application engineers is reviewed with respect to project standards and quality documents along with specifications of the end user by doing thorough QC. ● DCS Integration & Simulation: ​Simulation of a physical plant after carefully modelling of same in Pro2 or Simsci Highlights ● Have onboarded more than 200 Dentists, Tutors, Restaurants, Hair Consultant and other local business owners ● Contributed in launching Sokrati For SME android app for 5 different verticals with advanced lead scoring Education B.E.(HONS) CHEMICAL ENGINEERING RBSE(CLASS XII) RBSE(CLASS X) - B.I.T.S. Pilani, Pilani Campus B.R.C. Chelasi, Sikar MSS School, Khairthal ( Alwar) Achievements & Awards ● Received “The Mission Impossible award” in GoFro for excellent performance throughout year ● Fastest promotion was awarded while working in Sokrati ● Awarded by local MLA for securing 100% marks in Mathematics in class 10th. ● Awarded by Ministry of Human Resource Development Scholarship for 12th class Rajasthan Board. -% 90.83%