Shona Lashley

Shona Lashley “Whetstone” | Navy Gardens | Christ Church BB14031 | Barbados| | - | -| Business Management Consultant A tried and proven Company Executive, with extensive experience in creating opportunities that result in enhanced portfolio growth, sustainable profitability, effective business transformation and the establishment of competitive strategic advantages. Highly successful at executing human resource development strategies and initiatives, which result in highly motivated workforces and productive working environments. Proven ability to design and implement highly impactful marketing platforms while minimising loss of business to competitors. A passionate advocate for the delivery of excellent, effective and sustainable customer service, with a proven ability to achieve client loyalty, in fiercely competitive business environments. Competencies ✓ Leadership ✓ Marketing ✓ Communication ✓ Business Development ✓ Negotiation ✓ Property Sales ✓ Results Oriented ✓ Sales Management ✓ Customer Focus ✓ Strategist ✓ Critical Thinking ✓ Analytical Thinking ✓ Building Teamwork ✓ Developing Others ✓ Emotional Intelligence ✓ Cross Cultural Sensitivity ✓ Talent Acquisition ✓ Conflict Resolution ✓ Digital Marketing Management ✓ Social Media Strategy ✓ Relationship Management 1 Professional Experience Lashley Properties Real Estate Professional (September 2020 – Present) In September, as business grew increasingly more challenging for Prodesign Solutions, I shifted gears and decided to give the Real Estate Industry a try! As interest in the Welcome Stamp escalated, I found myself scanning social media and using my connections to discover opportunities to house visitors as well as locals who were in the market for new property. I registered as a Real Estate professional and have been very active closing over twenty (20) rentals (short and long term) between October 2020 and March 2021. Owner (September 2019) Prodesign Solutions was born of the need for process redesign and implementation in a growing Barbadian business. Whilst working with a client, I researched other companies and realised that multiple organisations needed a face-lift of sorts. Be it Recruitment or Reception, e-mail or e-training, Marketing or Managing, Social Media Strategy or Social Awareness, Team building or Talent management - I will ensure your increased productivity; I Inspire, Inform and Influence. Prodesign Solutions…creating workflow efficiency by engaging a collaborative team with streamlined processes. Lockerbie College, Brittons Cross Roads, St. Michael, BARBADOS Team & Office Management & Admissions (July 2015 – July 2019) Responsible for Talent Acquisition and Management, Office Management along with Registrar and Bursar duties. I also handled Salary administration, facilitated Parent-Tutor meetings, Intake meetings and opened/closed the School on specific days. I have worked with Quickbooks as well as the School’s on-line Management system where one of my duties (at the end of term) was to edit reports and confirm daily attendance. I supported the Reception staff in receiving and receipting payments and I am proficient in many other Administrative and Operational duties involved in the running of a Private School including, but not limited to, Event Planning and Marketing. Key Accomplishments: o o o o Increased enrolment by coordinating and leading successful intake meetings Played important roles in the Open days as well as Audit days of prospective students including planning and executing Successfully increased the reach of the company by working with the Facebook page, Instagram and Twitter accounts Developed an efficient process of collating and forwarding end of Term reports for Parents 2 Shona Lashley “Whetstone” | Navy Gardens | Christ Church BB14031 | Barbados| o o o |- |-| Created Marketing campaign to Advertise and Promote Lockerbie throughout the island by way of hanging banners in strategic locations Entered students in their inaugural Primary and Secondary Swimming Meets (2015) where both teams made the finals Improved employee Interview process by adding technology to facilitate better recruitment and selection Lazy Days, Quayside Centre, Christ Church, BARBADOS Operations Manager (July 2001 – April 2017) Responsible for the overall operational effectiveness, performance and management of the company, also with direct responsibility for marketing, human resource capacity and procurement. Key Accomplishments: o o o o o o o Successfully transformed the image and reach of the company by creating and managing Facebook, Twitter and Instagram pages Lucratively established mutually beneficial relationships with key governmental agencies such as Customs and the Barbados Revenue Authority (BRA) Productively negotiated with the Barbados Workers’ Union Successfully managed the expansion of the company’s operations by developing a new business line (Lazy Days Kids) and establishing new outlets (Lanterns) In the capacity of “Head Buyer”, revolutionised the market with the introduction of new brands which appeal to all demographics Effectively implemented Training sessions for staff on topics ranging from Customer Service to “How to Sell Sandals (slippers)” to ”Best Bikini fits” Aided the company to move into the technology era by adding bar-coding pricing, filing NIS on-line, ordering from on-line catalogues Advanced Business Systems (ABS) Inc. Sales Executive (December 1999 – July 2001) Responsible for: o Sale and Implementation (including training staff) of ID Card Software to Government Offices and Private Enterprises Stansfeld Scott Inc. Sales Executive (Wines & Spirits) (June 1999) Responsible for: o the sale of wines & spirits to Hotels, Private Villas, Golf Clubs and Restaurants in Barbados o Creating and maintaining wine lists o Setting up wine tastings and educating customers 3 Key Accomplishments: o Opened new accounts o Expanded existing business by having my brands selected as the “House” wine in certain restaurants Putters on the Green (Sandy Lane Golf Club) Assistant Manager (1995 – 1996 Gap Year) o Assisted the Manager in supervising restaurant and bar staff as well as working as cashier. I also helped plan large Christmas lunches and ensured that each experience at Putter’s On the Green was an unforgettable, positive one o Responsible for ordering and receiving deliveries and stocking the golf carts each morning Education B.Sc. Management (Second Class Honours) University of the West Indies, Cave Hill Campus (May 1999) International Baccalaureate United World College, Atlantic College, Llantwit Major, Vale of Glamorgan, Wales, UK (May 1995) CXC The St. Michael School, Barbados (June 1993) Professional Development Shaw Academy (On-line) – March 2021 (in progress) Psychology Registered Real Estate Professional – March 2021 Spirited Natural: Mindfulness (Trinidad [on-line]) - June 2020 Shaw Academy (On-line) – June 2020 (in progress) 1. Leadership 4 Shona Lashley “Whetstone” | Navy Gardens | Christ Church BB14031 | Barbados| | - | -| 2. Digital Marketing 3. Social Media Marketing Leadercast, LESC, Barbados – May 2019 Brad Sugars Master Class, Las Vegas – December 2016 Dale Carnegie Training, Barbados – Sales Advantage (2000) Strengths: I am: ● Kind ● Enthusiastic ● Self-motivated ● Focused on high levels of customer service and satisfaction I have: ● Terrific attention to detail ● Excellent interpersonal and communication skills (written and oral) When I am not working, I: ● Run ● Read ● Lime at the beach ● Spend quality time with my family ● Practise Yoga, Mindfulness & Meditation ● Listen to music (also while I am working – I’ve got an intense LOVE of Music; all genres) References: Mr. Ron Davis, RETIRED (Managing Director) GLOBE Finance Inc., Grand View Cliffs 51, St. George, Barbados- (M) Mr. Richard “Sam” Mahon, Bajan Services & Knight Frank “Stillwell”, Gibbs, St. Peter, Barbados- (M) 5 Mr. Darrell Wilson, Head of Corporate & Commercial Credit, Consolidated Finance Co. Ltd., St. Michael, Barbados- (W- (M) Mr. Peter Boos, Former Executive Chairman EY Caribbean, “The Bay House “, Cattlewash, St. Joseph- (M) 6