Tabitha Steager
--www.tabithasteager.com
More detail at: LinkedIn
https://ca.linkedin.com/in/tabithasteager
• Experienced researcher skilled at creating targeted programs to understand the connections between people,
their communities, & the products & services they use.
• Skilled project manager, team leader, & relationship builder.
• Accomplished writer, speaker, & storyteller; able to translate complex research findings into compelling &
understandable, actionable stories.
• Dual Canadian/U.S. citizenship
SKILLS
PROFESSIONAL EXPERIENCE
Research Design & Analysis
Qualitative Research, including:
Tabitha Steager Communications, Comox, BC
2006 - present
Provide research consulting & strategic brand communications. Recent projects include:
• Website design & development & social media for ceramics artist.
• Monthly website & social media strategy for jewelry designer.
• Research & report writing on alternative economic development in the Northwest
Territories
• Research & writing privatization op-ed & fact sheet for Newfoundland Federation of
Labour
• Research & writing minimum wage fact sheet for Alberta Federation of Labour
• Social media planning & business strategy for online coach
• Ethnography
• Focus Groups
• Interviews
Quantitative Research, including:
• Survey Design
• Sample Weighting
• Data Analysis
Project Management
Report Writing
Budget Management
Strategic Communications
Writing
Brand Strategy
Presentations
Public Speaking
Team Building
Mentoring
EDUCATION
PhD, Interdisciplinary Studies
(Anthropology & Human
Geography), University of British
Columbia
MA, Interdisciplinary Studies
(Anthropology & Human
Geography), University of British
Columbia
BA, summa cum laude, French,
University of New Mexico
BA, summa cum laude, Asian
Studies, University of New Mexico
The Firelight Group, Victoria, BC
2013 - 2015
Senior Researcher
Earned quick promotion to Sr. Researcher in under 12 months. Conducted field-based &
desktop ethnographic & GIS mapping research in collaboration with First Nations
communities for traditional use studies, socioeconomic studies, & regulatory support in
Canada.
• Build strong relationships based on trust & mutual respect with client communities
• Develop qualitative & quantitative research methods.
• Plan & carry out field research, including ethnographic interviews, GIS mapping, &
focus groups in remote communities.
• Develop research project scoping & plans, including budget creation & management.
• Analyze qualitative & quantitative data, including writing of reports for regulatory
submission.
• Present research studies & results in public community forums.
Sample publications:
• 2015. Kitselas First Nation Socioeconomic Rights-Based Harvest Study, co-authored
with Diana Gibson & the Firelight Research Group Cooperative.
• 2015. T’Sou-ke First Nation Marine Resource Knowledge & Use Study Final Report
for Kinder Morgan Trans Mountain Expansion Project, co-authored with Rachel
Olson & The Firelight Group Research Cooperative.
• 2014. Blueberry River First Nations Knowledge & Use Study Final Report for NOVA
Gas Transmission Ltd. North Montney Mainline Pipeline Project, co-authored with
Rachel Olson & The Firelight Group Research Cooperative.
• 2014. Gitxaała Nation Socioeconomic Harvest Baseline Study Report for the Prince
Rupert Gas Transmission Project, co-authored with Diana Gibson & the Firelight
Research Group Cooperative.
Tabitha Steager •-• -
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The University of British Columbia, Kelowna, BC
2007 - 2013
Graduate Student, Researcher & Instructor
Completed two research-based graduate degrees & served as a Research Assistant, Teaching Assistant & Sessional Instructor at
world-renowned university. Completed year-long teaching & learning fellowship on contemporary teaching & learning theories &
methods.
The Vacuum Design, Inc., Nelson, BC
2005 - 2006
Referee (Director, Client Relations & Projects)
Provided strategic direction on a wide range of projects for award-winning design agency, focusing on Gen-Y for leading consumer
brands, including Pepsi, 2K Sports & Snickers.
• Created client proposals & developed budgets for all projects & served as client lead.
• Streamlined processes & schedules to deliver projects on time & within budget.
Esurance Inc., San Francisco, CA
2005
Product Marketing Manager
Optimized online performance & customer experience for the fastest growing auto insurance company in the US. Managed user
experience research & implementation for online insurance products.
• Directed user experience research & strategic planning for improved customer acquisition & retention, increasing conversion
rate by 3% within 6 months.
• Managed effectiveness of email marketing strategies, including target-driven customization & personalization, resulting in
increased click-through rates & customer conversion.
• Developed business requirements for 8 new product rollouts in 10 states, ensuring compliance with state regulations & product
functionality.
• Recruited, trained & supervised team of 3 Associate Product Marketing Managers.
Bellarmine College Preparatory, San Jose, CA
2003 – 2005
Communications Director
Developed & managed internal & external communications strategy for leading college preparatory high school.
• Editor & creative director of print alumni magazine, with circulation of over 15,000.
• Produced key development materials, including Annual Fund & Capital Campaign pieces & Annual Report of Giving pieces,
driving 54% annual giving increase over FY02.
Wind River Systems, Inc., Alameda, CA
1998 – 2003
Earned fast-track promotion to Manager of Brand Strategy for $249 million market-leading software corporation.
Brand Manager (2001 – 2003)
• Managed $5.8 million annual strategic brand communications budget, delivering on-time & on-budget.
• Orchestrated worldwide brand education program for 1,400 employees & personally trained 300 employees in the US, Japan &
Korea.
• Supervised team of 5 direct reports plus an additional 3 dotted-line reports in international divisions
Public Relations Specialist (1998 – 2000)
• Developed strategic public relations plans & goals, wrote & pitched 5 press releases per month, led public relations participation
at 10 trade shows annually & managed contributed articles program.
Marketing Collateral Coordinator (1998 – 1999)
• Coordinated production & edited corporate sales materials & created monthly newsletter for 40,000 subscribers.
Tabitha Steager •-• -
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