Stockholm-based features writer, content creator and contributing editor, with a demonstrated 7+ years of experience across all touch-points of the fashion industry. Covered different roles in print media & press, digital marketing, advertising, fashion editorial and commerce, in countries as diverse as Sweden, Denmark, Spain, Romania and the United Kingdom.
I have extensive experience writing, editing, and strategizing for print & digital fashion publications and media outlets. I'm also a copywriter with experience writing copy for companies in the fashion and lifestyle space, with proven excellence in successful brand building and engaging storytelling. I leverage my multi-cultural background in public relations and sales in matters of customer perception and service, team management, internal strategy, and the general knottiness that is human communication.
Some of my work includes exclusive interviews I conducted with some of the industry’s finest leaders, fashion months coverage, news stories on gallery openings & brand collaborations, and full-length articles about artists from all parts of the creative realm.
At my core, I am a crafter, a word-based visual person, an articulator and magic-weaver of stories – for brands and individuals alike.
You can read some of my work at solonarivaleria.wixsite.com/vavavavavava