Valeria Solonari

VALERIA SOLONARI FEATURES WRITER | CONTENT CREATOR PROFILE Stockholm-based content creator, features writer & contributing editor, with a demonstrated 7+ years of experience across all touch-points of the fashion industry. Covered different roles in print media & press, digital marketing, advertising, fashion editorial and commerce, in countries as diverse as Sweden, Denmark, Spain, Romania and the United Kingdom. I have extensive experience writing, editing, and strategizing for print and digital fashion publications and media outlets. I'm also a copywriter with experience writing copy for companies in the fashion and lifestyle space, with proven excellence in successful brand building and engaging storytelling. I leverage my multi-cultural background in public relations and sales in matters of customer perception and service, team management, internal strategy, and the general knottiness that is human communication. CONTACT Stockholm, Sweden +46 -- LANGUAGES English Romanian Spanish Russian SKILLS Excellent Verbal & Written Communication Prolific Content Creator Copywriting & Text Editing Digital Marketing Public Speaking & Presentation Project Management Production Planning SEO Marketing Trend Forecasting Strong Market Research Brand Building & Positioning Social Media Strategy Demand & User-Driven Innovation MS Office Adobe Acrobat DC Wordpress Hubspot Hotjar & VideoScribe Trello, Google Suite & Slack EMPLOYMENT HISTORY Freelance Copy & Content Writer, Stockholm, Sweden March 2020 — Present Currently providing content creation services to global clients/brands/online channels, including but not limited to: content writing, feature writing and digital storytelling. Micro-, short- and long-form print and digital copy. Proofreading & editing written content, documents, campaigns and press releases. Translations to/from English, Romanian & Spanish. Strategy management, including planning, scheduling, monitoring, and managing written content and social media. Working in close collaboration and consulting with clients to help them realize their content vision and tone of voice. Content Creator & Digital Marketing at Keyconnect, Stockholm, Sweden May 2020 — July 2020 Startup that gave me the opportunity to wear many hats from content creation, managing product development, brand building & positioning, identifying market opportunities, digital marketing, project planning, building and leading teams. Solely responsible for writing, reviewing, editing, updating content for the company website, and creating stories about their services and other industry-related topics. Other responsibilities included working alongside internal departments to strategise and establish campaign benchmarks and objectives, complete tasks, identify & solve problems. Execute new clients' on-boarding schedules and HubSpot setups. Senior Sales Representative at Inditex, Stockholm, Sweden December 2017 — February 2020 Held a Senior Sales position at e-commerce giant, Inditex, while I conducted my Master's Degree in Fashion Studies at Stockholm University. My day-to-day responsibilities included: recommending alternative merchandise displays, ensuring adequate store organization and inventory reporting. Maintaining in-depth product knowledge, evaluating competitive developments to deliver better performance metrics, and carrying out a POS training protocol for less experienced team members. Achieved to improve our customer service and increase brand loyalty by aiding Spanish and Russian-speaking customers with their purchasing decisions. Contributing Writer at Tomorrow Management, Copenhagen, Denmark November 2016 — September 2017 Part of the core content creation team in charge of researching, writing, and self-editing a variety of original content for their fashion & lifestyle magazine, Tomorrow’s Journal. Conducted exclusive interviews with industry leaders and fashion designers, such as Creative Director of Diesel, Andreas Melbostad, and Danish musical sensation, The Telenovelas. Covered current events related to the world of art and design, such as Peter Lindbergh’s opening weekend at Kunsthal Rotterdam; exhibitions and installations by photographer Lasse Bak Mejlvang & hair artist Søren Bach respectively. Wrote about brand collaborations like the Lacoste & Jean-Paul Goude, and presented coverage of the S/S & F/W 2017 fashion months - only to name a few. Content Writer & Editorial Coordinator at Tomorrow Management, Copenhagen, Denmark June 2016 — October 2016 Digitized all issues of Tomorrow’s Journal and oversaw all editorial content, from editing, proofreading, copy writing, and updating with original content in line with the brand and editorial guidelines. Monitored and optimized content performance using Google Analytics and other measuring tools to ensure we deliver content in the most effective and profitable way. LINKS Linkedin Writing Portfolio Focus Student Magazine Tomorrow's Journal METAL Magazine Schön! Magazine COURSES Creative Writing Malmö University September 2018 - January 2019 Infographics VIA University March 2015 - June 2015 Strategic Innovation & Growth VIA University September 2014 - December 2014 Writing for Fashion Websites VIA University September 2013 - December 2013 Diploma in Fine Arts Popular School of Arts "Tiberiu Breticeanu" September 2007 - June 2011 REFERENCES Magnus Högfeldt CEO - Keyconnect -- Anne Marie Mondrup Founder & Agency Director Tomorrow Management -- Magdalena Westerberg Department Manager - Zara, Inditex - Planned, implemented, managed and monitored the magazine’s social media accounts, as well as strategized to boost brand awareness, improve marketing efforts and increase readership. Responsible for newsletters, press releases, marketing collateral and internal communications. Researched, developed and implemented new creative projects for our represented talents, and oversaw production timelines. This involvement led to managing two fashion & beauty editorials, as well as conducting the launch of Tomorrow's Gallery. Content Creator & Digital Marketing at Soply, Copenhagen, Denmark March 2016 — May 2016 Soply was the first startup I ever worked for, and was responsible for all digital marketing and social media activities to drive website traffic and customer leads. Implemented SEO strategies, spearheaded marketing campaigns, and boosted brand awareness and increased our social media follower base using promotions, contests, polls, surveys, and referral programs. Was prime content creator for their blog, writing informative articles and website how-to's. Created the company’s brand book by delineating their visual identity, brand positioning, vision and value proposition for both short and long term. Marketing & Advertising Coordinator at METAL Magazine, Barcelona, Spain June 2015 — November 2015 My varied and flexible role at Metal was a huge learning curve. Some of my responsibilities included: maintaining regular communication and documentation concerning project briefs, status updates, client feedback and approvals. Executing and synchronizing marketing plans across all forms of media, from traditional to social, for both their online and print magazine. Managing to close advertising deals with brands such as Raf Simons, Giorgio Armani, Givenchy Homme and Dior Homme, among others. Often acting as translator, interpreting written/spoken commercial and legal material to/from English or Spanish, ensuring meaning and context are maintained throughout. Media & Press Assistant at Schön! Magazine, London, United Kingdom August 2013 — March 2014 Schön! offered me my breakthrough role into the world of digital fashion publishing. There was a lot of independent learning as I was put in charge of writing and editing media materials (press releases, newsletters, media kits, reports, and presentations). Kept calendars (editorial, events). Supported relations with advertisers, collaborators & vendors, and monitored relevant media coverage. Conducted ongoing research for revenue growth and maintained a reliable database of existing and potential sponsors & collaborators. Other duties included contacting media outlets to arrange press coverage, help organize and execute photo shoots, campaigns and events, such as the launch of the 22nd & 23rd issues of the publication. Fashion Assistant at Dana Tanase Atelier, Brasov, Romania July 2011 — July 2012 One of my earliest mentors, I managed the creative director's daily schedule and public events. Maintained close relationships with customers by attending fittings, scheduling appointments, and assisting with product delivery. Helped organize photo shoots, events and presentations, conducted trend research and forecasting, helped sketch new product ideas, and prepared color & fabric boards. Was often involved with finishing looks with sewing, cutting patterns to make sample garments, and accessorizing & photographing for collection lineups. EDUCATION Master's Degree in Fashion Studies, Stockholm University, Stockholm, Sweden August 2017 — August 2019 Bachelor Degree in Business & Design, VIA University, Herning, Denmark August 2012 — December 2015 Highschool Degree, Colegiul de Stiinte ale Naturii "Emil Racovita", Brasov, Romania September 2007 — June 2011 EXTRA-CURRICULAR ACTIVITIES Sub-Editor & Content Writer at FOCUS Student Magazine, Herning, Denmark March 2013 — December 2015 A quarterly print & digital publication made by creative students for creative students. My work consisted of creating original content with a focus on cultural commentary, profiles, and unpacking modern life for the students in Denmark. I edited and proofread all of our written content, planned the creative direction of upcoming editions, and guided fellow colleagues with their writing process for our culture, humor, and human interest verticals.