Vamsy Krishna Koneti

I am a passionate marketing professional with 11 years of experience in Data Analytics, Conversion Rate Optimization, and formulating Digital marketing strategies to enhance customer journeys.

I have always focused on generating business value by deriving actionable insights from raw datasets. I have built engaging dashboards and reports to visualize the insights and have hands-on experience with Google Analytics, Adobe Analytics, and Tableau.

I have created and managed multi-channel customer acquisition strategies. I have designed customer-centric UX & UI for web and mobile apps and extensively worked on internal search optimization and merchandising.

Conducted Multivariate and A/B testing for key feature releases to optimize conversion rates and to increase revenues across channels.