Vamsy Krishna Koneti

Vamsy Krishna Koneti Ferns N Petals Private Limited, Delhi (-- Summary                   11 years of experience in Data Analytics, Conversion Rate Optimization and formulating Digital marketing strategies to enhance customer journeys Passionate about Data Science. Persistent Problem Solver. Avid learner. Contribute to the company’s vision and mission through data analysis Focused on generating business value by deriving actionable insights from raw datasets Built engaging dashboards and reports to visualize the insights Hands on experience in descriptive, prescriptive and predictive analytics Responsible for data storytelling to the CXO level executives Develop processes to measure the value generated through the actionable insights Constantly strive to identify new process improvement opportunities Collaborate with key internal and external stakeholders to understand business needs Support and participate in key decision making by asking probing questions Engineer data for regular reporting and analytics of measures Create, manage and measure multi-channel customer acquisition strategies Responsible for designing customer centric UX & UI for web and mobile apps Extensively worked on site search optimization and merchandising Conducted Multivariate and A/B testing for key feature releases Conduct analysis and translate the outcomes to business users Promote high performance culture in the team through coaching and leading by example Core Professional Strengths    ROI focused Problem solving Root cause analysis    Growth hacker Leadership Data story telling Technical Profile Analytics: Adobe Analytics, Google Analytics Visualisation: Tableau Digital Marketing: Google Adwords, GDN, Referral Candy, Netcore, Smartech, Responsys, Webengage, Mailchimp, Optimizely MS Office: Excel, Word & Power Point Page 1 of 3 Employment Ferns N Petals Private Limited Senior Manager – Data Analytics Apr 2019 – Till Date | 1.7 years Contributions: • • • • • • Converted large datasets into revenue focussed actionable insights Played growth hacker role with a mission to consistently exceed financial targets Analysed data generated from user journeys to drive business critical decisions Built dashboards in Tableau and presented the same to CXO level executives Identified business growth opportunities by closing the gaps between customer expectations and business processes Have played a role of subject matter expert in Adobe Analytics Senior Manager – Digital Marketing Nov 2013 – Feb 2017 | 3.4 years Contributions: • • • • • • Conceptualized email marketing program & increased revenues from 1.5 L to 75 L per month Played a vital role in revamping entire site architecture including user experience & interface which helped in increasing conversion rate by 20% Structuring SEO, SEM, display & email marketing campaigns Created marketing collaterals across marketing channels & customer touch points Part of the core team and helped in delivering company's vision and objectives, handled a team of 8 members Developed & managed social media channels which resulted in increase in no of followers & fans Gifting Online India Pvt. Ltd Manager – Web sales & Brand Communications Jan 2011 – May 2013 | 2.5 years Contributions: • Developed strategies for $4Million revenue generating websites to measure and improve key performance indicators across various channels & customer segments • Identified key problems and reduced bounce rate by 90% for 2 International gifting websites & enriched the customer buying cycle • Implemented different pricing strategies and increased the gross profit margin percentage by 30% Page 2 of 3 Irelays (sister concern of Gifting Inc.) Team Leader – Merchandising Apr 2010 – Jan 2011 | 10 months Responsibilities: • • • • Designing Product Catalogue Catalogue Maintenance Understand the trends in the market Understanding & delivering product needs of the Clients Ecomzera (later renamed as Gifting Inc.) Visual Merchandiser Oct 2007 – Mar 2010 | 2.7 years Responsibilities: • • • • • Visual merchandising for 2 websites Designing Product Catalogue Catalogue Maintenance Understand the trends in the market Understanding & delivering product needs of the Clients Education Diploma in fashion designing, Hamstech Institute of Fashion Designing, SNDT University Mumbai. Page 3 of 3