Vanessa Esquivel

I am a digital and product marketer, specializing in Inbound and Outbound channels. I have experience in creation, execution and management of digital marketing strategies, ranging from PPC campaigns in Google Ads, Bing and Facebook to other forms of  Inbound marketing such as content marketing and lead nurturing campaigns through email. As an online marketer, my greatest passion is data analysis and user behavior.

As a Product Marketer, I have studied markets and consumers, analyzing and understanding needs, finding market fits, and developing positioning strategies accordingly. Product Marketing has allowed me to act in my passion for user/ consumer research and analysis and to gain a complete understanding of these due to tight relationships with sales teams.

My greatest achievement to this date has been in my current role as a Product Marketer. I have had the opportunity to turn sophisticated technology into an enterprise product and brand that aims to provide value to its target audience at each stage of the customer lifecycle.