CONTACT INFO
Vanessa Esquivel
Product Marketing for Tech & B2B Start Ups.
Online Marketing Specialist.
(505)-
(786)-
Managua, Nicaragua-LinkedIn: https://www.linkedin.com
/in/vanessa-esquivel-a15b48ba
ACADEMIC BACKGROUND
UNIVERSIDAD AMERICANA,
MANAGUA, NICARAGUA
WYNCODE ACADEMY,
MIAMI, FL
Front-end web development Bootcamp
2018
Bachelors Degree in Marketing &
Advertising
HTML
CSS
Javascript
JQuery
React
Command Line
Agile Project Management
PROFESSIONAL EXPERIENCE
SIMA -),
Nicaragua
Product Marketing
Manager.
August 2017 Present
Creation and management of internal and external corporate
branding,
Creation and execution of product positioning strategy.
Development of marketing communications and content
strategy.
Corporate website management.
Market and competitor research. Analysis of potential
opportunities in new markets.
Associate product management for Enterprise SaaS Software.
Development of product strategy and roadmaps.
Analysis of user journeys and user profiles for web and mobile
applications.
Support in UX / UI design direction for web and mobile
applications.
Project Management
Implementation of CRMs, and technological tools for
the optimization of business processes.
Analysis and optimization of sales funnels.
WHITE SHARK
MEDIA -),
Nicaragua
Demand Generation
Coordinator.
February 2017-June
2017
Product Marketing
Coordinator.
January 2016 February 2017.
Marketing
Coordinator.
June 2015 - January
2016.
PPC Strategist.
October 2014-June
2015
Strategy, execution, and optimization of B2B lead generation
activities, through Inbound and Outbound Marketing
channels.
Development of lead nurturing campaigns aimed at
converting prospects into customers.
Management of Marketing Automation Platform: Pardot.
Communications Team Management: Content Writer,
Communications Coordinator, Graphic Designer, Web
Developer.
Market research and segmentation of potential markets.
Database management and segmentation.
Creation and Execution of Corporate Communications
Strategy.
Management of the marketing relationship with strategic
Partners (Google and Bing).
Management of marketing funds provided by strategic
partners. Destined for promotional activities to generate new
clients and return on investment.
Product positioning messaging and sales communication
strategies.
Sales tools and collateral creation: Case Studies, Product onepagers, sales proposals, and sales tools implementation.
Market and Competitor research.
Planning and execution of events for lead generation.
Management of web projects focused on lead generation and
sales.
Supervised Web Developer and Marketing Coordinator.
Management of internal and local marketing
communications.
Management of corporate image at a local level for staff
recruitment.
Creation and execution of campaigns in social media.
Creation and management of sales collateral (Case studies,
testimonies of clients, video testimonies).
Management of social networks focused on the American
audience.
Creation of copy for ads and videos focused on lead
generation, product positioning and corporate
communications.
Creation and management of online advertising campaigns in
Google Ads and Bing Ads: Lead Generation, Paid Search,
Display, Shopping and Video.
Management of client relationships.
Advertising budget management.
Campaign optimization aimed at cost-per-click reduction,
conversion and ROI increase.
ELECTORAL COUNCIL OF
NICARAGUA
Supervisor of
Protocol and Citizen
Services. October
2011-August 2014
Creation and execution of plans for the improvement of
citizen service processes.
Event planning for foreign diplomatic officials.
Training plans for citizen services staff.
VOLUNTARY WORK
Women in Tech
Nicaragua.2018
Co-Founder
Chispafest-Creativity
Festival.
Nicaragua.2017
Women in Tech Nicaragua, a social enterprise in
development, with a long-term objective of creating a
scholarship fund dedicated to Nicaraguan women with
limited resources who wish to study technological careers. In
the short and medium term, this organization aims to provide
more training, knowledge and tools to women who already
have a higher education in technology or related areas that
require both technical and personal support to achieve
success within the local industry.
Co-management of the communications team.
Co-development of the media plan for the event.
Press and Media coordination.
SKILLS
Marketing strategy
Digital marketing
Inbound Marketing
Email Marketing
B2B Marketing
Web projects management
Planning and effective organization
Strategic and analytical thinking
Creativity
Interpersonal relationships
SaaS product marketing
Proficient in the use of CRMs:
(Salesforce, Hubspot, Zoho, Pipedrive.)
Sales pipeline management
LANGUAGES
Teamwork
Self-motivation
Spanish
Negotiation
English (100%
Working under pressure
bilingual)
Efficiency in meeting goals
Effective communication
Google Analytics
CERTIFICATIONS
Google Ads
Bing Ads
Inbound Marketing-Hubspot
Facebook Ads
Academy
Email Marketing-Hubspot Academy
