H
GROWT
ACKING
ow important are your
early adopters?
BY VIKTOR ILIJEV
EARLY
ADOPTERS?
It sounds too technical.
Let's call them
brand ambassadors
Or maybe
partners?
LOVE THEM
However we call them we must
ATTENTION.
and give them our full
PRECIOUS
Because they are our first and most
users of our product.
EVERYONE
If they love it, they will tell
about it.
THEY WILL
If you listen and give them what they want
do the marketing and sales for you.
PRODUCT.
Ultimately, they will be your
THINK ABOUT IT THIS WAY
COLONIZERS
Your early adopters, are the first
of your rich undiscovered land you call your product.
UNIMAGINABLE
The colonizers heard of a far away land that contains
riches that will solve their problems back home.
ISLAND.
So they come to your
to give it a try. What will they see?
BEACH
A simple, friendly looking
on which they would love to
disembark?
CLIFFSIDE?
Or this rocky hostile
ISLAND,
When they venture further in your
will they find plentiful resources, like
water, ore and wood?
DESERT?
Or encounter a hostile dry uninhabitable
MAYOR
Think of yourself as the
of this island. The almighty.
SETTLEMENT
Build a small basic and effective
with basic roads, housing and tools
to work and enjoy what the land
gives to them.
THEY HAVEN’T
Don't complicate their life by giving them what
asked for. Instead...
THEY WILL
...anticipate the right moment when
ask for it and give them
what they need just before
they do.
THE HAPPIER
The smoother their experience is,
they will be.
LOVE TO BRAG
And happy people
about how happy they are to other
people.
Oh and about anticipating the right moment...
This is where your master plan, or the vision of how you
want your island to look like comes into play.
A carefully laid out master plan, with achievable goals,
missions and quests results in easily anticipating the right
moment and capturing it.
RIGHT?
You do have a master plan,
Thanks for reading!
Check the other INSPIRING hacks on my slideshare profile as well, by
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