Vindya Edirisinghe

J. Vindya Edirisinghe Date of Birth: 10th July, 1991 | Address: 19/2, Green Path, Kohuwala Phone (Mobile): - |Email:- WORK EXPERIENCE Cinnamon Hotel Management Limited | 117, Sir Chittampalam A Gardiner Mawatha, Colombo 02| Website: http://www.cinnamonhotels.com/ Assistant Manager – Online Marketing | April 2015 to Present  Management of the entire cycle of various website design, development, implementation, optimization and creation of revenue models  Initiate digital strategies to enhance the brand visibility and revenue.  Responsible for site analytics and testing to drive growth for ecommerce KPI  Monitor overall online sales as well as site-specific sales, room night production and revenue generated online.  Training and Assisting the sectors and hotels to update various back ends and systems  Advise sectors and hotels to carry out the online marketing campaigns successfully  Recommend and assist in designing special and customized online promotions to increase sales on cinnamon web.  Developing and implementing PPC, SEO and Digital Marketing Campaigns in order to achieve revenue targets.    Execute all direct marketing activities Execute the online marketing strategy based on an online marketing plan Built relationships with vendors to manage all ecommerce technology partners. Integrated several third party technologies: site search, email marketing, and testing software. Development, management and implementation of the first ever Sri Lanka specialist e-learning course for Travel Agents Integration of website and social media strategies   eMarketingEye | 162/C, Nawala Road, Nugegoda | Website: http://www.emarketingeye.com/ Online Marketing Specialist / Team Lead | November 2014 to April 2015    Initiating, implementing and managing suitable strategies in regard to Search Engine Optimization (SEO) and Pay Per Click (PPC) campaigns on Google, Yandex, Yahoo and Bing. Effectively setting up campaigns using the latest Online Marketing Tools: Google Analytics, Google AdWords and BingAds. Utilizing experience and knowledge gained as a certified Google AdWords Professional to carry out specific Keyword Research & Mapping for clients.    Maintaining client contact and adapting campaigns to individual client needs; client portfolio includes premier names in the global Travel and Hospitality industry such as Raffles Hotels and Resorts, Anantara Hotels and Resorts, Anantaya Resort and Spa and Starwoods group. Managing my own team which includes overseeing and monitoring individual performances, carrying out training and strategizing within the team to meet targets. Actively getting involved in Social Media Strategies across a variety of platforms including Facebook, Tumblr and Google+ in order to maximize brand visibility and client reach. Online Marketing Analyst and Senior Online Marketing Analyst | May 2012 to October 2014  Successfully managing client PPC budgets and delegating and monitoring funds in order to get maximum results and increase ROI.  Total online marketing Project Management covering Web Development and SEO and PPC strategies.  Getting involved in the creative process in order to create Banner Ad Text, Titles Tags and Meta Descriptions and effective Content Optimisation of client content.  Creation of systematic reports for clients including management of Daily, Weekly and Monthly reports along with Performance Analysis.  Conducting comprehensive Analysis and Research using various Knowledge Based Online Platforms to enhance and develop the performance in online marketing. PROFESSIONAL QUALIFICATIONS  Certified Google AdWords Professional (November 2014)  Currently following a Diploma in Fashion Design at the Lanka Institute of Fashion Technology (LIFT) ACADEMICS  Undergraduate B. A. (Hons.) Business Administration Degree Program in 2012 at the Asia Pacific Institute of Information Technology (APIIT) awarded by the University of Staffordshire, United Kingdom and received a Second Class Honours First Division grading.  Completed GCSE London A/Ls & O/Ls at Musaeus College -) REFERENCES Mr. Rajitha Dhanayake CEO eMarketingEye (Pvt) Ltd 162 C, Nawala Road, Nugegoda, Sri Lanka Tel (Mobile): - E-mail:- Buddika Weerasekera Manager - Tea Department Ceylon Tea Services PLC No.111, Negombo Road, Peliyagoda Tel (Mobile): - E-mail:-